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§ Private Profile · Medellín, Antioquia, Colombia
Technology platform digitizing residential real estate, connecting home builders with buyers for new homes, streamlining digital transactions in.
La Haus, based in Medellín, Colombia, is a technology platform digitizing the residential real estate market in Latin America, connecting home builders with buyers for new homes. The company streamlines the home-buying process from listing to digital transactions, leveraging AI and data solutions to reduce purchase times. La Haus has facilitated over $1 billion in gross housing sales and raised more than $151 million in total funding, including a $100 million extension in 2023. Its investors include Jeff Bezos, Marc Benioff, Spencer Rascoff, Peter Flint, Kaszek Ventures, and Greenspring Associates. Founded in 2017 by Jerónimo Uribe, Tomás Uribe, and Rodrigo Sánchez Ríos, the platform primarily serves Colombia and Mexico. Its business model centers on operates a marketplace for new properties that generates leads for developers and facilitates end-to-end digital transactions, funded primarily through venture capital equity and debt rounds.
La Haus has raised $270.4M across 9 funding rounds.
La Haus has raised $270.4M in total across 9 funding rounds.
La Haus is a leading proptech company in Latin America that builds a digital end-to-end marketplace for residential real estate transactions, enabling users to buy, sell, and invest in properties with transparency and efficiency.[1][2][3] It serves home buyers, sellers, and investors—primarily individuals in urban areas of Colombia and Mexico—solving key pain points like fragmented information, lack of reliable data, high intermediation costs, and inefficient processes in a traditionally informal market.[1][2][5] With strong growth momentum, La Haus has raised over $88 million in funding (including a $62 million Series C in 2023), operates in 11 cities across two countries, and has achieved significant transaction volume while earning accolades like Best Startup Proptech in Latin America in 2022.[4][5]
La Haus was founded in 2017 in Medellín, Colombia, by a team including co-founder and president Rodrigo Sánchez Ríos, with key input from CEO Jeronimo Giocondi, who drew from his Silicon Valley experience to modernize LatAm real estate.[2][3][5] The idea emerged from recognizing the $10 trillion residential market's inefficiencies—scarce data, no centralized listings like the U.S. MLS, and fragmentation—prompting the creation of high-quality, de-duplicated property portals (lahaus.com in Colombia and lahaus.mx in Mexico).[2][3] Early traction was scrappy: by pre-seed, they had closed over 100 transactions, proving execution in a tough market, and quickly expanded to cities like Bogotá, Mexico City, and Guadalajara while securing investments from NFX, Kaszek, and Acrew Capital.[3][4]
La Haus rides the proptech wave transforming Latin America's $10 trillion residential sector—over 150 million urban units—by professionalizing a fragmented, informal industry ripe for digital disruption amid urbanization and rising middle-class demand.[3] Timing is ideal: post-pandemic shifts accelerated online real estate adoption, while data scarcity created a first-mover edge; La Haus's proprietary datasets now inform policy via partnerships like MIT, influencing urban planning and zoning.[2] Market forces like economic growth in Colombia and Mexico, plus investor interest (e.g., Series C from NFX), favor it, as it builds dominant marketplaces akin to U.S. models, fostering ecosystem-wide efficiency and competition among LatAm proptechs.[1][3][4]
La Haus is poised to dominate LatAm proptech by scaling its data moat and digital infrastructure, potentially capturing a slice of 5 million+ annual transactions as markets mature.[3] Trends like AI-driven personalization, regulatory pushes for transparent housing data, and expansion into more countries (beyond Colombia/Mexico) will shape its path, with infrastructure investments enabling new products like advanced financing or rentals.[4] Its influence may evolve from transactional platform to ecosystem enabler—powering research, policy, and rivals—solidifying its role in making homeownership accessible, much like it disrupted origins in Medellín.
La Haus has raised $270.4M in total across 9 funding rounds.
La Haus's investors include Renegade Partners, XYZ Venture Capital, Chase Gilbert, Lauren Kolodny, David Vélez, Gabriel Gilinski, Hadi Partovi, Maluma, Simon Borrero, Spencer Rascoff, Jeff Bezos, Endeavor Catalyst.
La Haus has raised $270.4M across 9 funding rounds. Most recently, it raised $62.0M Series C in June 2022.