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Kooply is a Tel Aviv, Israel-based mobile gaming platform, also with operations in New York, NY, that connects players, creators, and developers in a community for building and sharing games and experiences. The company raised $18 million in seed funding in March 2022, co-led by TPY Capital, M12 (Microsoft), and Playtika. With 21-50 employees and plans to triple its workforce in 2022, Kooply aims to address challenges in game development, art, monetization, and distribution by enabling creators to build games with community help. It released its free-to-play endless runner game, Kooply Run™, in 2023. The organization was founded in 2021 by Ido Yablonka, Vadim Zak, and Guy Pitelko. Its business model centers on venture-funded startup, raised $18 million in seed funding, with plans to launch products commercially.
Kooply has raised $18.0M across 1 funding round.
Kooply has raised $18.0M in total across 1 funding round.
Kooply has raised $18.0M across 1 funding round. Most recently, it raised $18.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $18M Seed | M12, TPY Capital, Eric Rapps | Cyberstarts VC, Rabbit Ventures, Vouch Insurance, Erez Webman, Gokul Rajaram, Sarah Friar, Barak Bussel, Entr E Capital, Glilot Capital Partners, Samsung Next | Announced |
Kooply has raised $18.0M in total across 1 funding round.
Kooply's investors include M12, TPY Capital, Eric Rapps, Cyberstarts VC, Rabbit Ventures, Vouch Insurance, Erez Webman, Gokul Rajaram, Sarah Friar, Barak Bussel, Entr e Capital, Glilot Capital Partners.
Kooply is a mobile gaming platform founded in 2021 that enables users to create, build, and publish production-grade casual games using built-in editors, leveraging user-generated content (UGC) and generative AI (GenAI).[1][2][3] It targets casual mobile gamers and creators—ranging from novices to experienced developers—solving the challenge of high barriers to game creation by providing accessible, mobile-native tools that simplify design, operation, and publishing of custom levels and experiences within its games.[1][2] The platform rides the explosive growth of casual mobile gaming, projected at over 20 billion downloads and $19 billion in revenue in 2022, while empowering a broad creator community to participate in Kooply's universe.[2] Backed by $18 million in seed funding from investors like Microsoft’s M12, Playtika, and TPY Capital, Kooply is actively hiring across engineering, design, and data roles to scale ahead of launches.[1][2]
Kooply emerged in 2021 from Israel as a stealth-mode startup in the mobile gaming sector, founded by seasoned entrepreneurs aiming to disrupt game creation with UGC-focused tools.[1][2][3] The idea crystallized amid booming casual mobile gaming—fueled by advances in mobile networks, devices, and consumer behavior—where massive audiences craved engaging, user-driven content but faced steep technical hurdles.[2] A pivotal moment came early with an $18 million seed round in March 2022, co-led by Microsoft’s M12 fund, TPY Capital, and Playtika, alongside Aleph, Entrée Capital, Glilot Capital, and Samsung Next; this funding accelerated R&D, hiring, and platform development for a planned soft launch that year.[2] Investors highlighted Kooply's vision for mobile-native creation tools that lower barriers not just for building but operating UGC experiences, setting it apart in a market ripe for innovation.[2]
Kooply stands out in mobile gaming through these key strengths:
Kooply taps into the casual mobile gaming surge—over $19 billion in 2022 revenues and 20 billion downloads—disrupted by mobile tech advances and shifting consumer habits toward quick, engaging play.[2] Its timing aligns perfectly with metaverse growth, where mobile-first UGC tools position it to deliver immersive, user-created experiences as consumers demand novel content.[2] Market forces like massive M&A activity and big funding in casual gaming favor Kooply, which lowers entry barriers to foster a creator economy and retain players through endless, community-driven levels.[2] By enabling "production-grade" games from everyday users, it influences the ecosystem like Roblox but mobile-optimized, potentially accelerating UGC adoption and inspiring similar platforms.[1][2]
Kooply is poised to launch its platform post-stealth, scaling with aggressive hiring in data, engineering, art, and design to refine its UGC/GenAI tools and capture casual gaming's vast audience.[1][2] Trends like AI-enhanced creation, metaverse expansion, and mobile creator economies will propel it, evolving its influence from niche innovator to ecosystem shaper with hundreds of millions of users.[2] As it builds "something truly exceptional," expect deeper integrations, global traction, and potential category leadership—transforming "Play, Dream, Create" from tagline to mobile gaming reality.[1]
