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Konnecto has raised $25.0M across 2 funding rounds.
Key people at Konnecto.
Konnecto has raised $25.0M in total across 2 funding rounds.
Konnecto, based in Tel Aviv, Israel, operates an External Customer Data Platform that assists consumer brands in increasing online sales and improving marketing ROI. The platform enables brands to reveal and disrupt competitors' consumer journeys by applying data science to anonymized digital footprints, functioning as a prescriptive path-to-purchase optimization tool. The company has raised a total of $29 million in capital as of June 2022, including a $21 million Series A round led by PeakSpan Capital. Additional investors include TPY Capital, Mindset Ventures, and Differential Ventures. Konnecto's technology identifies vulnerabilities in the consumer conversion journey, providing critical go-to-market intelligence. It was founded in 2018 by Erez Nahom and Danielle Michaely. The firm focuses on go-to-market intelligence for consumer brands, with applications in affiliate marketing and e-commerce optimization.
Konnecto has raised $25.0M across 2 funding rounds. Most recently, it raised $21.0M Series A in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $21M Series A | PeakSpan Capital | AVentures Capital, M12, ONE WAY Ventures, Rabbit Ventures, TPY Capital, Differential Ventures, Magna Capital Partners, Mindset Ventures, Seedil | Announced |
| Nov 1, 2020 | $4M Seed | TPY Capital | M12, Rabbit Ventures, Differential Ventures, Hike Ventures, Magna Capital Partners, Seedil | Announced |
Key people at Konnecto.
Konnecto is an AI-powered partnership intelligence platform specializing in affiliate marketing for consumer brands. It builds tools for affiliate discovery, performance monitoring, competitive benchmarking, fraud detection, and prescriptive recommendations to optimize online sales by analyzing competitor journeys and purchase funnels[1][2][3][5]. Serving brands like Coca-Cola, MyHeritage, AON, and Haven Life, Konnecto solves the challenge of identifying high-ROI partnerships without relying on cookies or traditional tracking, using data science for daily actionable insights on consumer paths-to-purchase[2][5]. The company has raised $24.5M in total funding, including a $21M round, signaling strong growth momentum since its 2018 founding in Tel Aviv, Israel[1][2].
Founded in 2018 in Tel Aviv, Israel, Konnecto emerged amid shifts in digital marketing driven by privacy regulations and the pandemic's acceleration of online consumer behavior[2]. The idea stemmed from applying data science at the SKU level to reverse-engineer competitors' digital paths to purchase, providing brands with prescriptive recommendations rather than descriptive analytics[2]. Early traction included a $3.5M seed round highlighted in VentureBeat, enabling expansion of its consumer journey analytics platform, with clients like Coca-Cola adopting it for competitive intelligence[2][3].
Konnecto rides the wave of privacy-first marketing and the rise of affiliate partnerships as e-commerce grows, countering cookie deprecation with data science-driven consumer journey analytics[2]. Its timing aligns with post-pandemic online sales surges and regulations like GDPR, enabling brands to track and optimize without traditional methods[1][2]. Market forces favoring it include exploding affiliate marketing (projected multi-billion scale) and demand for AI in go-to-market intelligence, positioning Konnecto to influence how brands like those in retail and CPG build resilient digital strategies[3][5].
Konnecto is poised to dominate partnership intelligence as affiliate ecosystems expand and AI models advance for real-time optimization. Expect deeper integrations with e-commerce stacks, global expansion beyond consumer brands, and potential acquisitions by martech giants amid rising demand for cookieless solutions. Its influence will grow by empowering brands to capture more online sales in a fragmented digital landscape, turning competitive data into sustained revenue edges—much like how it already transforms guesswork into blueprints for growth[3][5].
Konnecto has raised $25.0M in total across 2 funding rounds.
Konnecto's investors include PeakSpan Capital, Aventures Capital, M12, One Way Ventures, Rabbit Ventures, TPY Capital, Differential Ventures, Magna Capital Partners, Mindset Ventures, SeedIL, Hike Ventures.
