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§ Private Profile · San Francisco, CA, USA
Marketplace connecting families with vetted in-home caregivers for non-medical senior care, including hygiene, meals, and companionship.
Kindly Care operates a marketplace platform connecting families with vetted, background-checked in-home caregivers for non-medical support, based in San Francisco, California. The platform facilitates a range of services including house cleaning, meal preparation, hygiene assistance, and companionship for the elderly and disabled, aiming to support their independence, while also streamlining operations by managing caregiver onboarding, scheduling, payroll, and tax compliance. As of 2016, the platform reported 5,000 caregivers. Kindly Care has raised a total of $9.5 million in venture capital funding, with a $3.1 million seed round led by MHS Capital and a $5.4 million Series A round led by Javelin Venture Partners. Other investors include Jackson Square Ventures and Floodgate. The organization was founded in 2014 by Igor Lebovic and Erik Fantasia.
Kindly Care has raised $13.1M across 4 funding rounds.
Kindly Care has raised $13.1M in total across 4 funding rounds.
Kindly Care has raised $13.1M across 4 funding rounds. Most recently, it raised $5.0M Series A in July 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2018 | $5M Series A | Javelin Venture Partners | Arthur Ventures, Ascend Vietnam Ventures, Broadway Angels, Catapult Capital, First Round Capital, Floodgate, Founders Co OP, Madrona Venture Group, Mayfield, MHS Capital, NGP Capital, Sapphire Ventures, Silicon Valley Connect, Turtle Ventures, Uncork Capital, Vast Ventures, Western Technology Investment, YAN David Erlich, Jackson Square Ventures | Announced |
| Oct 11, 2016 | $3.1M Seed | Mark Sugarman | Floodgate, Jackson Square Ventures | Announced |
| Oct 1, 2016 | $3M Series U | — | Ascend Vietnam Ventures, Broadway Angels, Catapult Capital, Floodgate, Founders Co OP, Madrona Venture Group, Mayfield, MHS Capital, NGP Capital, Sapphire Ventures, Silicon Valley Connect, Turtle Ventures, Vast Ventures | Announced |
| Jun 1, 2015 | $2M Seed | — | Bling Capital, Composite Ventures, END Partners, Hack VC, NGP Capital, Rapoport Investments, Tribe Capital, Turtle Ventures | Announced |
Kindly Care has raised $13.1M in total across 4 funding rounds.
Kindly Care's investors include Javelin Venture Partners, Arthur Ventures, Ascend Vietnam Ventures, Broadway Angels, Catapult Capital, First Round Capital, Floodgate, Founders Co-op, Madrona Ventures, Mayfield, MHS Capital, NGP Capital.
Kindly Care is a San Francisco-based technology company founded in 2014 that operates a mobile-based platform connecting families with in-home caregivers for non-medical care needs, such as cleaning, cooking, hygiene assistance, and companionship for the elderly and disabled.[1] It simplifies private hiring by handling compliance for W2 household employees, including visit management, medical administration, billing, payroll integration, and real-time communication tools.[1][4] The company serves families and care managers seeking reliable, vetted caregivers, addressing the challenges of sourcing and managing private hires in the growing home care market; it has raised $8.51M total, reaching Series A stage, with the last round of $5.41M about seven years ago, indicating steady early growth in the senior care and health tech space.[1]
Kindly Care emerged in 2014 to tackle the complexities of privately hiring in-home caregivers, making the process "incredibly simple" without families needing to manage sourcing, vetting, or compliance themselves.[1][3] Based in San Francisco, the startup was created amid rising demand for non-medical home care, positioning itself as a tech-enabled marketplace that pairs caregivers with care managers while ensuring proper W2 employment frameworks.[4] Early traction came through its focus on practical tools for everyday care needs, securing venture funding including a significant Series A round, though specific founders' backgrounds are not detailed in available records; the company's evolution has centered on expanding platform features like billing and real-time tools to support sustained operations at an "Alive" stage.[1][2]
Kindly Care rides the wave of aging population trends and the shift toward in-home care over institutional settings, fueled by market forces like labor shortages in caregiving and rising demand for personalized senior services.[1] Its timing aligns with health tech's expansion into mental health and wellness—categorized alongside tools for emotional well-being and daily care routines—where platforms like it enable independence for the elderly amid a global surge in non-medical home care needs.[1] By influencing the ecosystem through compliance tech and efficient matching, it supports broader adoption of tech in fragmented senior care, competing with services like Home Care Assistance while differentiating via private-hire simplicity; this positions it to benefit from ongoing healthcare digitization and post-pandemic preferences for home-based solutions.[1]
Kindly Care's platform stands out for demystifying private caregiver hiring, with potential to scale as home care demand accelerates with demographic shifts. Next steps likely involve platform enhancements for AI-driven matching or expanded services, capitalizing on health tech trends like integrated wellness tools amid funding recovery in senior care. Its influence could grow by setting standards for compliant marketplaces, evolving from Series A stability toward broader ecosystem impact—echoing its founding mission to make caregiving accessible and worry-free.[1][4]