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§ Venture Capital · New York City
Venture capital firm investing in early-stage startups in emerging markets, focused on Fintech, Insurtech, Healthtech.
Key people at Jedar Capital.
Jedar Capital is an emerging venture capital firm headquartered in New York, United States, with offices in Cairo, Egypt, and Dubai, UAE, that invests in post-revenue, early-stage startups from Seed to Series A. The firm targets emerging markets, including the Middle East, Africa, and parts of Emerging Asia, focusing on sectors such as Fintech, Insurtech, Healthtech, Foodtech, B2B/SaaS, and Logistics & Supply Chain. Jedar Capital manages Jedar Capital Africa Fund I, which was launched in October 2023 to support its investment strategy. Key personnel include Managing Director Sherif Nessim, alongside Venture Partners Axel Peyriere, Mathias Léopoldie, and Michelle Chivunga. The firm was founded in 2023 by Mostafa Elmasry and Sherif Nessim. Its business model centers on venture capital firm raising and managing funds to invest in early-stage startups.
Key people at Jedar Capital.
Jedar Capital has 17 tracked investments across 13 companies. The latest tracked deal is $500K Seed in Armoir in September 2025.
Jedar Capital is an emerging Pan-African venture capital fund with a startup-first mindset, focused on backing early-stage, post-revenue startups across Africa, the Middle East, and parts of Emerging Asia. The firm’s mission is to support digital catalysts that are building a more trade-connected Africa—startups that strengthen digital trade platforms, cross-border financial solutions, and resilient logistics and supply chains. Jedar Capital invests from Seed to Series A in companies that have achieved early product-market fit and are demonstrating strong month-over-month growth.
Its investment philosophy centers on backing founders who are solving real, high-impact problems in underserved and emerging markets, with a particular eye on inclusion and access for the next billion customers. Jedar is sector-agnostic but has a clear affinity for fintech, insurtech, healthtech, foodtech, B2B/SaaS, retail/e-commerce, logistics, supply chain, and marketplaces. By focusing on high-growth, post-revenue startups in emerging markets, Jedar plays a catalytic role in the region’s startup ecosystem, helping to bridge the funding gap for promising founders and accelerate the continent’s digital transformation.
Jedar Capital was founded in 2023 by Mostafa Elmasry, a tech operator who transitioned into venture investing, bringing deep operational experience from the technology and startup world. The firm was built with the ethos of a startup—lean, founder-friendly, and deeply engaged with portfolio companies. From the outset, Jedar positioned itself as a Pan-African VC fund, deliberately targeting high-potential startups across Africa and adjacent emerging markets rather than being confined to a single geography.
The fund’s early focus on post-revenue, early-stage startups reflects its belief that the most compelling opportunities lie in companies that have already validated demand and are scaling rapidly. Jedar’s founding coincided with a period of maturation in Africa’s tech ecosystem, where a new wave of startups was moving beyond ideation into traction and expansion. This timing allowed Jedar to step in as a strategic partner for founders navigating the critical Seed to Series A phase, helping them refine their models, expand their networks, and prepare for regional and cross-border growth.
Startup-Minded, Operator-Led Approach- Founded by a tech operator, Jedar brings hands-on experience to its investments, offering more than just capital.- The team understands the day-to-day challenges of scaling a startup, enabling them to provide practical, founder-relevant support.
Focus on Post-Revenue, High-Growth Startups- Targets companies that have achieved product-market fit and are showing strong traction, reducing early-stage risk.- Prefers startups with clear unit economics and scalable business models, particularly in fintech, logistics, and digital trade.
Pan-African, Emerging Markets Lens- Deep focus on Africa, the Middle East, and parts of Emerging Asia, with a mission to back the next generation of digital trade enablers.- Actively seeks founders building inclusive solutions for underserved markets and the “next billion” customers.
Strategic, Thematic Investing- Concentrates on sectors that are foundational to a connected, digital Africa: fintech, insurtech, healthtech, logistics, supply chain, and marketplaces.- Takes a thematic approach, identifying macro trends like digital payments, cross-border commerce, and last-mile delivery as key drivers of value.
Founder-Centric, Responsive Engagement- Operates with a startup mindset: fast, flexible, and highly responsive to founders.- Publicly emphasizes that it responds to every inbound email, signaling a commitment to accessibility and founder respect.
Jedar Capital is riding the wave of Africa’s digital transformation, where mobile penetration, fintech adoption, and e-commerce growth are creating fertile ground for tech-enabled businesses. The firm is strategically positioned at the intersection of three powerful trends: the rise of digital trade, the expansion of cross-border financial infrastructure, and the modernization of logistics and supply chains across emerging markets.
By focusing on startups that connect markets, enable trade, and improve access to financial and logistical services, Jedar is helping to build the digital backbone of a more integrated African economy. This is especially critical as regional trade agreements like the AfCFTA unlock new opportunities for cross-border commerce, and as global investors increasingly recognize Africa as a high-growth frontier.
Jedar’s presence also reflects a broader shift in venture capital: the rise of operator-led, regionally focused funds that combine deep local insight with global best practices. These funds are better equipped to support founders through the messy, complex journey of scaling in challenging but high-potential environments. In this context, Jedar is not just a capital provider but a connector—linking founders to networks, expertise, and follow-on opportunities that amplify their impact.
Jedar Capital is well-positioned to become a defining early-stage investor in Africa’s next wave of breakout startups. As more African companies move from traction to scale, the demand for smart, operator-aligned capital will only grow—and Jedar’s focus on post-revenue, high-growth startups puts it at the heart of that transition.
Looking ahead, Jedar is likely to deepen its thematic bets in fintech, logistics, and digital trade platforms, while expanding its footprint across key hubs in Africa, the Middle East, and Emerging Asia. The firm may also evolve its playbook to include more structured follow-on support, ecosystem partnerships, and value-add programs for founders, further differentiating itself in a competitive landscape.
Ultimately, Jedar’s influence will be measured not just by returns, but by how many foundational companies it helps build—digital infrastructure players that make Africa more connected, inclusive, and trade-ready. In a continent where the next big idea is often just one smart bet away, Jedar Capital is emerging as a key enabler of that future.