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§ Venture Capital · Moscow
Venture capital firm investing in and providing operational support for technology and media companies, focused on adtech and B2B SaaS.
Impulse VC is a venture capital firm based in Moscow, Russia, that invests in and provides operational support to technology and media companies, with a primary focus on adtech and B2B SaaS industries. The firm initially operated as an accelerator and incubator, committing $65 million over five years to internet sectors including new media and entertainment. It backs global adtech companies, such as Appodeal and Adludio, and has been associated with investor Roman Abramovich. In April 2018, Impulse VC led an $8 million funding round for Appodeal, contributing to its total of $11.5 million. Following Russia's 2022 invasion of Ukraine, the firm's website was wiped, and co-founder Grigory Firsov left the Adludio board. Impulse VC was founded in 2013 by Grigory Firsov.
Key people at Impulse VC.
Impulse VC was founded in 2013 by Kirill Belov (Managing Partner, Co-founder).
Impulse VC was founded in 2013 by Kirill Belov (Managing Partner, Co-founder).
Key people at Impulse VC.
Impulse VC has 12 tracked investments across 11 companies. The latest tracked deal is $340.0M Series C in Tamara in December 2023.
Impulse VC is a venture capital firm founded in 2013 that provides funding and operational support primarily to technology and media companies, with a strong focus on adtech and B2B SaaS sectors. The firm invests globally, with portfolio companies spanning the USA, UK, Russia, and Germany, supporting businesses that develop programmatic advertising, influencer marketing, contextual advertising, and targeting platforms. Impulse VC aims to empower companies that leverage data and service-based solutions to optimize digital operations, thus playing a significant role in advancing the advertising technology ecosystem[1][2][4][5].
Founded in 2013, Impulse VC is headquartered in Moscow and Germany, led by key partners who have steered the firm to specialize in early-stage investments, particularly Seed and Series A rounds. Over time, the firm has evolved to emphasize operational support alongside capital, helping startups scale in competitive digital markets. Its portfolio includes companies like GuestReady, Endel, and iFarm, reflecting a diverse yet focused investment approach in technology-driven media and advertising solutions[1][2][4].
Impulse VC rides the wave of digital transformation in advertising and SaaS, sectors experiencing rapid innovation due to increasing reliance on data analytics, automation, and personalized marketing. The timing is favorable as brands and agencies seek more efficient, scalable, and measurable advertising solutions. By backing companies that develop advanced adtech platforms and SaaS tools, Impulse VC influences the broader ecosystem by accelerating the adoption of programmatic and data-driven marketing technologies, which are reshaping how digital advertising operates globally[1][2][5].
Looking ahead, Impulse VC is well-positioned to capitalize on the growing demand for sophisticated adtech and SaaS solutions as digital marketing budgets continue to shift toward automated and data-centric platforms. The firm’s operational support model and focus on early-stage companies suggest it will continue to nurture innovative startups that can disrupt traditional advertising paradigms. Trends such as AI-driven marketing, privacy-compliant targeting, and cross-channel attribution are likely to shape its investment strategy and portfolio evolution, potentially expanding its influence in the global tech investment landscape[1][2][5].
