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§ Private Profile · Elm Grove, WI, USA
Eco-luxury apparel brand creating men's polo shirts, tees, and button-downs with proprietary, 95% biodegradable fabrics without plastics.
HyperNatural develops eco-luxury apparel, primarily men's polo shirts, tees, and button-downs, utilizing proprietary fabrics crafted from Supima cotton blended with natural and recycled materials such as jade stone and crab shells. These innovative materials, which include chitin and waste yarns, result in a 95% biodegradable fabric designed to be breathable, cooling, antimicrobial, and odor-resistant, offering performance without relying on polyester or plastics. The company operates on a bootstrapped direct-to-consumer model, complemented by retail partnerships established with prominent retailers Nordstrom and Fred Segal. Co-founded by Chris Kolbe, who brings over 30 years of experience from apparel brands like Ralph Lauren and J. Crew, and Christian Arkins, HyperNatural began product development in 2022. Their initial men's shirt products launched in March 2023, with Kolbe and Arkins pioneering these natural biomaterials.
HyperNatural has raised $9.7M across 2 funding rounds.
HyperNatural addresses environmental concerns by utilizing sustainable, nature-derived bio-materials and ensuring its apparel is free from harmful chemicals, synthetic dyes, and plastics throughout its production process. This commitment is central to its eco-luxury positioning and textile manufacturing approach.
HyperNatural's operational headquarters are located in Elm Grove, Wisconsin, where it conducts its textile manufacturing activities.
HyperNatural addresses environmental concerns by utilizing sustainable, nature-derived bio-materials and ensuring its apparel is free from harmful chemicals, synthetic dyes, and plastics throughout its production process. This commitment is central to its eco-luxury positioning and textile manufacturing approach.
HyperNatural's operational headquarters are located in Elm Grove, Wisconsin, where it conducts its textile manufacturing activities.
HyperNatural is recognized as an eco-luxury wellness apparel brand, distinguished by its commitment to sustainability and performance. The company's core mission revolves around creating high-quality clothing that not only meets the demands of an active lifestyle but also adheres to stringent environmental standards. This dual focus positions HyperNatural at the intersection of advanced textile innovation and conscious consumerism, aiming to redefine expectations for modern apparel.
A key aspect of HyperNatural's product development is its reliance on nature-derived and cutting-edge bio-materials. These advanced textiles are carefully selected and engineered to deliver superior performance characteristics while minimizing environmental impact. By integrating these innovative materials, the brand seeks to offer garments that are both functional and ecologically sound, moving beyond conventional synthetic fabrics.
The brand's philosophy emphasizes the creation of "clean" apparel, meaning products are developed without the use of harmful chemicals, synthetic dyes, or plastics. This commitment extends to the entire product lifecycle, from sourcing to manufacturing, ensuring that HyperNatural's garments contribute to a healthier ecosystem. This dedication to purity and non-toxicity is a central differentiator in the competitive apparel market.
HyperNatural blends timeless design with its advanced material science, crafting apparel that is both aesthetically pleasing and highly functional. The brand targets consumers who value both luxury and ethical production, positioning itself within the niche of sustainable, high-performance wellness wear. This strategic market placement allows HyperNatural to cater to a growing demand for products that align with health-conscious and environmentally responsible lifestyles.
Operating from its headquarters in Elm Grove, Wisconsin, HyperNatural is involved in textile manufacturing. This location serves as the operational base for the brand's efforts in developing and bringing its sustainable apparel lines to market. The company's presence in Wisconsin underscores its engagement in the broader manufacturing landscape, contributing to the local economy while pursuing its global vision for sustainable fashion.
HyperNatural has raised $9.7M across 2 funding rounds. Most recently, it raised $500K Seed in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 5, 2026 | $500K Seed | GCI | — | Announced |
| Jul 27, 2025 | $9.2M Pre Seed | Anthony Goldbloom, Underscore VC | 43 Ventures, Adverb Ventures, Character | Announced |