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§ Private Profile · Beverly Hills, USA
Mobile app for sending personalized digital cards and gifts via text, focused on consumer gifting with artist designs and brand partners.
Based in West Hollywood, California, Givingli develops a mobile application that enables users to send personalized digital greeting cards and gifts directly via text message. The platform operates on a freemium business model and partners with major consumer brands, including Amazon, DoorDash, and Starbucks, to provide instant digital gifting options. The company has scaled its consumer gifting marketplace to reach over five million active users while expanding its internal workforce to 20 employees. Givingli has secured a total of $15 million in venture capital, comprising a $5 million seed round and a subsequent $10 million Series A financing. The startup's investor syndicate features prominent institutional backers and individuals, such as Alexis Ohanian's Seven Seven Six and Snap's Yellow Accelerator. The enterprise was officially founded in 2018 by co-founders Nicole Emrani Green and Ben Green.
Givingli has raised $14.0M across 2 funding rounds.
Givingli has raised $14.0M in total across 2 funding rounds.
Givingli has raised $14.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in September 2022.
Givingli is a Los Angeles-based technology company offering a digital gifting platform that enables users to create and send personalized digital greeting cards paired with electronic gift cards from over 300 brands.[1][2][3] It serves individuals, families, friends, and businesses seeking convenient online gifting solutions, addressing the problem of forgetting occasions or struggling with last-minute, impersonal gifts through features like birthday reminders, scheduling, and flexible "Givingli Cash" options that recipients can redeem across brands.[1][3] The company monetizes via monthly subscriptions and premium card fees, has raised $14 million total (including a $10 million Series A in 2022 led by Seven Seven Six and a $4 million seed), and reports "millions" of users with a focus on expanding desktop access beyond its prior iOS roots.[1][2]
Givingli was co-founded in 2019 by Ben and Nicole, who launched it as an online service for customizing digital greetings and sending gifts amid the digital shift accelerated by the pandemic.[1] The idea emerged to modernize gifting, blending messaging like group chats and reactions with e-cards featuring independent artists and partners such as Starbucks, Nike, and Target.[1] Early traction included a 2020 Snapchat integration and seed funding rounds totaling around $7 million (a $4 million seed and $3 million earlier), culminating in the 2022 Series A that brought total funding to $13 million at the time for a 13-person team based in Beverly Hills.[1][2]
Givingli rides the wave of digital transformation in social gifting, accelerated by the pandemic's push toward contactless experiences and Gen Z's preference for seamless, app-based interactions over physical cards.[1] Timing aligns with e-commerce growth, where platforms like Shopify (backer Tobi Lütke) enable instant digital fulfillment, and social integrations like Snapchat tap into younger demographics.[1][2] Market forces favoring Givingli include rising demand for personalized, scheduled gifting amid busy lifestyles and the expansion of digital wallets, positioning it to influence how consumers handle occasions in a post-physical retail world.[3]
Givingli is poised to deepen its moat through desktop expansion and enhanced community tools, potentially scaling "millions" of users into sustained revenue via subscriptions amid ongoing e-gifting trends.[1] Trends like AI-driven personalization and further social commerce integrations could propel growth, evolving its role from niche app to everyday gifting hub. As digital occasions proliferate, Givingli's reminder-powered, flexible model stands to redefine convenience, building on its funding-fueled momentum to capture more of the online gifting market.
Givingli has raised $14.0M in total across 2 funding rounds.
Givingli's investors include Alexis Ohanian, C2 Investment, Tobias Lütke, 186 Ventures, 2xN, 42Phi Ventures, Kevin Hartz, Accel, Afore Capital, Andreessen Horowitz, Backstage Capital, Caffeinated Capital.