Gentree Fund

Gentree Fund operates as a private investment vehicle, strategically deploying capital into early- and growth-stage companies across Southeast Asia’s burgeoning digital ecosystem. The firm offers substantial financial backing alongside invaluable strategic counsel, leveraging the extensive operational expertise and deep consumer insights of its principals, which span diverse sectors including retail, financial services, property development, and logistics. This integrated approach aims to accelerate the development of its portfolio companies.

Established in 2020 by the third-generation members of the Sy family, the lineage behind the prominent SM Group in the Philippines, Gentree Fund was founded on the insight that the family’s vast business acumen and established network could significantly catalyze the growth of emerging digital ventures. Their commitment stems from a desire to actively foster and participate in the region's rapidly evolving technological landscape, building upon a legacy of successful enterprise.

The fund primarily supports visionary founders leading promising early- and growth-stage companies within the digital economy. Gentree Fund’s overarching mission is to collaborate closely with its portfolio companies, guiding them through crucial growth phases and assisting them in achieving market leadership. The firm is dedicated to cultivating a robust digital ecosystem across Southeast Asia, ensuring its supported businesses are well-positioned for long-term success.