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§ Private Profile · London, United Kingdom
All-in-one booking, payments, and business management platform for beauty, wellness, and selfcare businesses, offering scheduling and POS.
Based in London, United Kingdom, Fresha operates an all-in-one booking, payment processing, and business management platform for the beauty and wellness industry. Alongside its consumer-facing marketplace for discovering local services, the company provides salons and spas with appointment scheduling, point-of-sale systems, and marketing automation tools. The software utilizes a freemium model that generates revenue through payment processing cuts, first-time booking fees, and subscription-based enterprise features. The platform currently serves approximately 140,000 businesses and over 300,000 professionals globally, processing between 20 million and 30 million appointments each month. Fresha has raised $185 million in total venture capital funding and reached a valuation exceeding $640 million, backed by institutional investors including General Atlantic, Partech, Target Global, and FMZ Ventures. The organization was initially founded as Shedul in 2015 by William Zeqiri and Nick Miller.
Fresha has raised $253.4M across 4 funding rounds.
Fresha has raised $253.4M in total across 4 funding rounds.
Fresha has raised $253.4M across 4 funding rounds. Most recently, it raised $30.9M Debt in August 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 21, 2024 | $30.9M Debt Financing | J.P. Morgan | — | Announced |
| Dec 13, 2021 | $52.5M Series C Plus | — | — | Announced |
| Jun 1, 2021 | $150M Series C | General Atlantic | Better Tomorrow Ventures, Blumberg Capital, Climate Insiders, Conexo Ventures, FJ Labs, Founders Future, Giza Polish Ventures, Hanaco Ventures, Partech Ventures, Rabbit Ventures, Rucker Park Capital, Howard Lindzon, Gabriel Jarrosson, George Wallner, Mark Pincus, Will Graylin | Announced |
| Apr 1, 2019 | $20M Series B | — | Blumberg Capital, Founders Future, Giza Polish Ventures, Hanaco Ventures, Partech Ventures, Rabbit Ventures | Announced |
Fresha has raised $253.4M in total across 4 funding rounds.
Fresha's investors include J.P. Morgan, General Atlantic, Better Tomorrow Ventures, Blumberg Capital, Climate Insiders, Conexo Ventures, FJ Labs, Founders Future, Giza Polish Ventures, Hanaco Ventures, Partech Ventures, Rabbit Ventures.
Fresha is a leading global beauty and wellness platform that provides an all-in-one SaaS solution for salons, spas, and barbershops, enabling appointment booking, point-of-sale, customer management, marketing automation, inventory, and team coordination.[1][2][4] It serves both businesses—over 130,000 to 450,000 professionals across 120+ countries processing 20 million+ appointments monthly—and consumers via a marketplace for discovery, booking, and payment, all powered by a freemium model with free core tools and premium upgrades like Fresha Plus for advanced reporting and support.[1][2][3] The platform solves key pain points in the fragmented beauty sector, such as paper-based scheduling, no-shows, and manual operations, while driving growth through integrations with Instagram, Facebook, Google, and AI tools like its virtual assistant Nova.[2][3][4][5] With 4,000 employees, global offices in London (HQ), NYC, Vancouver, Sydney, Dublin, Amsterdam, Dubai, and Warsaw, and $185M in funding, Fresha demonstrates strong momentum as the top-rated salon software.[2][5]
Founded in 2015 in London by Nicholas Gavrilovic and CEO William Zeqiri, Fresha emerged from a mission to empower beauty and wellness owners by replacing cumbersome paper appointment books with intuitive digital tools.[1][5] The co-founders identified the need for accessible technology in an industry reliant on outdated methods, launching initially under another name before rebranding and scaling globally.[5] Early traction came from its subscription-free core software, which lowered barriers for small businesses, leading to rapid adoption—now serving 250,000+ to 450,000 professionals and 1 billion+ lifetime appointments.[1][3][4] Pivotal moments include raising $185M from investors like Partech, earning Capterra's top salon software award in 2021, and tech integrations that fueled organic growth.[2][5]
Fresha rides the digital transformation wave in beauty and wellness, a $500B+ industry slow to adopt tech amid post-pandemic demand for contactless booking and self-care accessibility.[1][3][4] Its timing aligns with rising mobile commerce, AI personalization, and omnichannel experiences, capitalizing on market forces like e-commerce growth (e.g., Instagram integrations) and SMB digitization needs.[2][3] By democratizing pro-grade tools via freemium access, Fresha influences the ecosystem as the "#1 platform," uplifting 130,000+ businesses, fostering a global community, and setting standards for AI-driven efficiency—much like Uber for salons.[2][4][5]
Fresha is poised for continued dominance with expansions into omnichannel messaging (e.g., WhatsApp, two-way AI chats), deeper automation, and richer marketplace features to boost merchant revenue amid rising global self-care trends.[3] Economic tailwinds like wellness spending and SMB recovery will shape its path, potentially pushing toward unicorn status or IPO as it scales to more regions and verticals. Its influence will evolve by redefining fragmented industries through trusted tech, empowering professionals to prioritize client care over admin—cementing its role as the go-to platform that started by ditching paper books.[1][3]