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§ Private Profile · Mexico City, Distrito Federal, Mexico
Proptech iBuyer offering instant cash offers for homes, renovation, and resale, plus a real estate super app for Mexico.
Founded in 2019 by Victor Noguera and Bernardo Cordero, Flat is a proptech company based in Mexico City operating as an iBuyer to purchase, renovate, and resell residential properties. The organization is building a real estate super app that streamlines transactions by providing sellers with instant offers and giving buyers fully inspected homes alongside integrated financing and legal services. The firm has scaled operations significantly by managing over 100 transactions, increasing inventory tenfold, and expanding its workforce to more than 85 employees. To fuel this rapid growth, the enterprise secured substantial capital, including a $20 million Series A round in 2021 and $25 million in debt from institutional investors like Anthemis, 500 Startups, and ALLVP. Additionally, the business attracted strategic angel investments from prominent industry executives, including Opendoor's Eric Wu, Flyhomes' Tushar Garg, and Divvy Homes' Brian Ma.
Flat.mx has raised $50.0M across 3 funding rounds.
Flat.mx has raised $50.0M in total across 3 funding rounds.
Flat.mx has raised $50.0M in total across 3 funding rounds.
Flat.mx's investors include Anthemis Group, Tim Chae, 500 Global, 50 Partners, 9Yards Capital, Cleo Capital, Curious Capital, eFounders, Jenny Fielding, Scott Hartley, Founders Fund, HV Capital.
Flat.mx, now rebranded as Clau (operating Clau.com and Clau Group), is a Mexico City-based PropTech company founded in 2019 that initially functioned as an iBuyer—buying, remodeling, and reselling residential properties—before pivoting to a comprehensive real estate platform offering listings, mortgage brokerage, data intelligence, and agent tools.[1][2][4] It serves homeowners, buyers, sellers, agents, and businesses in Mexico's residential market, solving pain points like slow sales (6-24 months traditionally) by enabling quick sales in days, guaranteed offers, verified listings, and integrated services such as financing and legal support.[3][4] The platform targets middle-income homes priced MX$1-6 million in key areas like Mexico City, State of Mexico, and Guadalajara, with early growth including 70% quarterly sales increases, 10x inventory expansion, and over 500 properties listed at its peak.[3][4]
Flat.mx was founded in July 2019 by Victor Noguera and Bernardo Cordero in Mexico City to address the "broken" Mexican real estate market, where sales often dragged on for months or years.[1][2][4] Drawing inspiration from U.S. iBuyers like Opendoor, the duo launched with an instant offer model: buying homes, conducting 200+ point inspections and legal reviews, remodeling them via a "Flat Score" valuation system, and reselling quickly—promising 10-day closures.[3][4] Early traction came fast; by September 2019, they raised one of Mexico's largest pre-seed rounds led by ALLVP ($4.6M), followed by a $25M Series A in 2021 from PropTech investors like Opendoor's Eric Wu and 500 Global, fueling headcount tripling to 85+ and thousands of valuations.[2][4][5] Post-pandemic and market shifts, Flat.mx pivoted from iBuying, acquired Hipoteca Genial mortgage brokerage in 2023, and rebranded to Clau.com in 2023/2024 as a traditional portal with 80,000+ listings.[1][2]
Flat.mx/Clau rides the global PropTech wave disrupting antiquated real estate markets, particularly in emerging economies like Mexico where fragmented processes hinder transactions.[4] Timing aligns with post-pandemic shifts away from capital-intensive iBuying (seen in U.S./Europe peers), favoring sustainable models like portals and brokerage amid rising interest rates and inventory needs.[2] Market forces favoring it include Mexico's growing middle class, urbanization in Mexico City/Guadalajara, and demand for digital tools in a sector ripe for tech—competing with Lamudi, Inmuebles24 (QuintoAndar-owned), La Haus, and Habi while influencing the ecosystem via agent empowerment and data products.[1][2][3] By consolidating services, it lowers barriers, boosts liquidity, and sets a blueprint for integral PropTech platforms in Latin America.
Clau is poised to dominate Mexico's residential PropTech as the "one-stop shop" with expanding verified listings to 200,000+, new financial/data products, and tech investments for superior user tools.[2][3] Trends like AI-driven valuations, agent marketplaces, and mortgage digitization will propel growth, especially as economic recovery spurs housing demand. Its influence may evolve from iBuyer disruptor to ecosystem leader, potentially expanding regionally if it captures top-of-mind status for transactions—echoing its origin as the radical fix to a broken market.[2][4]
Flat.mx has raised $50.0M across 3 funding rounds. Most recently, it raised $20.0M Series A in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $20M Series A | Anthemis Group, TIM Chae | 500 Global, 50 Partners, 9Yards Capital, Cleo Capital, Curious Capital, EFounders, Jenny Fielding, Scott Hartley, Founders Fund, HV Capital, Inspiration VC, Iterative, P101, Picus Capital, Point Nine Capital, Rumbo Ventures, Sequel, Sinai Ventures, Speedy Packets Inc., SV Angel, UpHonest Capital, Vine Ventures LP, Vorwerk Ventures, Weekend Fund, Alex Rigopulos, Blake VAN Leer, Brendan O'driscoll, Daniel Graf, Didier Valet, ED Baker, Giorgio Riccò, Guillaume Lestrade, Maximilian Tayenthal, Raffael Johnen, Richard Melmon, Robert Lopez, RON Pragides, Thibaud Elziere, Brian MA, Eric WU, Tushar Garg, Fernando Lelo DE Larrea H, Expa | Announced |
| Jul 27, 2020 | $25M Debt Financing | ARC Labs | — | Announced |
| Sep 1, 2019 | $5M Seed | HI Ventures | HV Capital, P101, Picus Capital, Vorwerk Ventures, JOE Montana, Next Billion Ventures | Announced |