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§ Private Profile · San Francisco, CA, USA
Game development and publishing studio creating relaxing mobile-first puzzle games for non-gamers, especially female consumers.
Double Loop Games was a San Francisco, California-based mobile game development studio that created relaxing, puzzle-based social games targeted primarily at female consumers and non-gamers seeking casual entertainment. The venture-funded enterprise operated with a business model focused on developing and publishing titles across multiple platforms, ultimately raising a total of $10.5 million across its seed and Series A funding rounds. This capitalization included an $8 million Series A tranche in 2021, supported by a syndicate of prominent gaming industry investors such as London Venture Partners, Riot Games, Supercell, and Unity. Facing a hostile macroeconomic environment for venture funding, the studio officially ceased operations in January 2024, resulting in the majority of its development staff subsequently transitioning to Scopely. Double Loop Games was originally founded in 2019 by industry veterans Emily Greer and Shelby Moledina.
Double Loop Games has raised $11.0M across 2 funding rounds.
Double Loop Games has raised $11.0M in total across 2 funding rounds.
Double Loop Games was a San Francisco-based mobile game studio founded in 2019 that developed relaxing, narrative-driven games targeted at non-traditional gamers—people who don't typically identify as gamers—to broaden gaming accessibility.[1][2][3][4] It raised approximately $10.5M in funding, including a $2.5M seed round led by London Venture Partners and an $8M Series A led by Hiro Capital, from investors like Garena, Riot Games, and 1Up Ventures, but ceased operations in January 2024 amid a hostile funding and marketing environment.[1][3][4] The studio served a broad mobile audience seeking delightful, low-pressure experiences, solving the problem of gaming's inaccessibility for casual users through innovative, playful titles, though it achieved early accolades like IGDA awards without reaching sustained commercial scale before shutdown.[1][4]
Double Loop Games was co-founded in 2019 by Emily Greer (CEO) and Shelby Moledina (COO and Game Director), a veteran women-led team with backgrounds from Kongregate, Zynga, Warner Bros., and other studios.[1][3][4] The idea emerged from a mission to create mobile games for the "biggest audience in games: people who don't think of themselves as gamers," rejecting the "casual" label in favor of accessible, narrative-driven experiences that emphasized playful interaction over passive consumption.[1][3][4] Early traction included a $2.5M seed announcement, team wins at GDC's F2P Challenge and IGDA Global Industry Game Awards, and a soft-launched mobile-first title, building momentum until market challenges led to closure in 2024, with most staff joining Scopely.[1][4][6]
Double Loop Games rode the trend of inclusive mobile gaming, targeting underserved non-gamer demographics in a market dominated by hardcore titles from giants like Zynga and Wooga, amid rising demand for relaxing, accessible experiences post-2019.[1][2][3] Timing aligned with VC interest in gaming studios—evidenced by investments from Riot Games and Hiro Capital—but coincided with a 2023-2024 downturn in mobile funding and marketing, exacerbated by economic pressures that felled many studios.[1][6] It influenced the ecosystem by highlighting women-led innovation and non-gamer potential, with alumni absorbed by Scopely, though its shutdown underscores market forces favoring scaled incumbents over niche innovators.[1][6]
Double Loop Games exemplified ambitious mobile innovation but succumbed to industry headwinds, leaving a legacy of talented alumni now at firms like Scopely and founders Greer and Moledina eyeing new ventures post-GDC 2024.[1][6] Looking ahead, expect its co-founders to re-emerge in gaming, potentially leveraging lessons in inclusive design amid stabilizing markets; trends like AI-assisted development and casual gaming resurgence could revive similar studios, amplifying their influence on broader accessibility.[1][4] This story ties back to the core promise: even in shutdown, Double Loop proved relaxing games for all hold untapped potential in tech's evolving landscape.
Double Loop Games has raised $11.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in May 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2021 | $8M Series A | Hiro Capital | Backed VC, Boost VC, Craft Ventures, Play Ventures, Eytan Elbaz, George Godula, Garena, London Venture Partners, Riot Games | Announced |
| Feb 1, 2020 | $3M Seed | London Venture Partners | March Capital, Raine Ventures, ED Fries | Announced |
Double Loop Games has raised $11.0M in total across 2 funding rounds.
Double Loop Games's investors include Hiro Capital, Backed VC, Boost VC, Craft Ventures, Play Ventures, Eytan Elbaz, George Godula, Garena, London Venture Partners, Riot Games, March Capital, Raine Ventures.