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§ Private Profile · New York City, NY, USA
SaaS retail analytics software providing real-time insights for consumer durables manufacturers, optimizing retail strategies.
Based in New York, Datavations develops SaaS-based retail analytics software that utilizes artificial intelligence and proprietary datasets to provide real-time market insights for consumer durables manufacturers. The company's subscription products, including its flagship Commerce Alert Hub, focus primarily on the $800 billion North American home improvement and building materials sector to help enterprises optimize their assortment, pricing, inventory, and supply-chain strategies. Datavations has successfully raised a total of $27 million in equity funding to date, which includes a $4.2 million seed round and a $17 million Series A financing. This institutional capital was secured from lead investors such as Forestay Capital and Morpheus Ventures to support a growing enterprise customer base that features major global manufacturers like Saint Gobain, Masco, and Assa Abloy. Datavations was founded in 2020 by Philip Odelfelt and Jacob Lucas.
Datavations has raised $21.3M across 2 funding rounds.
Datavations has raised $21.3M in total across 2 funding rounds.
Datavations has raised $21.3M across 2 funding rounds. Most recently, it raised $17.0M Series A in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 15, 2025 | $17M Series A | Forestay Capital | JAY Steinfeld, Rusty Reed, Travis MAY, Morpheus Ventures, Nevcaut Ventures, Sage Venture Partners | Announced |
| Aug 30, 2023 | $4.3M Seed | Erik Brue, Sage Venture Partners | — | Announced |
Datavations has raised $21.3M in total across 2 funding rounds.
Datavations's investors include Forestay Capital, Jay Steinfeld, Rusty Reed, Travis May, Morpheus Ventures, Nevcaut Ventures, Sage Venture Partners, Erik Brue.