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§ Private Profile · Washington, DC, USA
Real-time pricing and market intelligence platform providing retail data and insights for CPGs, brands, and retailers, focused on pricing strategy.
Based in McLean, Virginia, Datasembly is a real-time pricing and market intelligence platform that collects and organizes product pricing, promotions, and assortment data for the broader retail industry. The business-to-business software provider aggregates over two billion omnichannel product observations daily from more than 38,000 store locations to help consumer packaged goods manufacturers and restaurant groups optimize their competitive pricing strategies. Operating on a subscription-based model, the enterprise secured $35.51 million in total venture funding, which included a $16 million Series B financing round to support its rapid operational expansion. In June 2025, the data analytics firm was officially acquired by SPINS to integrate its hyper-local promotional intelligence with broader natural and organic market insights. Datasembly was originally founded in 2014 by Cornell University alumni and former Applied Predictive Technologies software engineers Ben Reich and Dan Gallagher.
Datasembly has raised $42.0M across 5 funding rounds.
Datasembly has raised $42.0M in total across 5 funding rounds.
Datasembly has raised $42.0M across 5 funding rounds. Most recently, it raised $16.0M Series B in May 2023.
Datasembly has raised $42.0M in total across 5 funding rounds.
Datasembly's investors include Vasant Kamath, Grotech Ventures, Staley Capital, Topmark Partners, Jonathan K. Shulkin, Evan Brown, Craft Ventures, Launch Capital, Twenty Five Ventures, Alan Chung, Peter Kazanjy, 8090 Industries.
Datasembly is a technology company that builds a proprietary data platform delivering real-time, hyper-local insights on retail pricing, promotions, and product assortment for consumer packaged goods (CPG) brands and retailers.[1][2][3][4] It serves CPGs, brands, and retailers by aggregating billions of grocery and retail records weekly from hundreds of stores, enabling data-driven decisions on pricing strategies, promotion compliance, revenue management, and competitive intelligence.[1][3][4][7] The platform solves challenges like volatile, hard-to-collect store-level data, providing intuitive tools for immediate insights, shareable data, and tools like interactive maps and alerts, with clients reporting millions in savings and new revenue.[3][5][7] Growth has been rapid, with numbers doubling multiple times in recent years, fueled by demand for its comprehensive dataset exceeding 2 trillion data points.[1][5]
Datasembly was founded in 2014 by Ben Reich and is headquartered in McLean, Virginia.[1][2] Reich's prior experience at APT revealed gaps in high-quality, real-time data platforms for CPGs and retailers, inspiring the creation of Datasembly's app to deliver actionable insights from small businesses to Fortune 500 companies.[1] Early traction came from its proprietary technology for massive-scale data collection, leading to fast growth as demand doubled and re-doubled within the past year alone.[1] The company has assembled a remote team of developers, analysts, marketing, and sales staff under Reich's leadership, expanding to cover tens of thousands of North American grocery and QSR locations.[1][4]
Datasembly stands out in the retail intelligence market through these key strengths:
Datasembly rides the wave of real-time retail analytics and AI-powered pricing optimization in the CPG and retail sectors, where hyper-local data is critical amid e-commerce growth, supply chain volatility, and competitive pressures.[2][5][7] Timing aligns with surging demand for granular insights post-pandemic, as retailers and brands seek edges in dynamic pricing, promotion effectiveness, and assortment planning—areas where traditional syndicated data lags by weeks or months.[3][5] Market forces like rising trade spend, private label competition, and omnichannel retail favor Datasembly's massive dataset (over 2 trillion points), positioning it against players like Engage3, Pricing HUB, and Hypersonix by offering superior scale and speed.[2][5] It influences the ecosystem by enabling collaborative data sharing, faster product launches, and precise revenue strategies, ultimately helping CPGs and retailers boost efficiency and market share in a data-hungry landscape.[1][3][7]
Datasembly is poised for continued acceleration, leveraging its unmatched dataset to expand into emerging areas like generative AI for predictive pricing, global retail coverage, and deeper e-commerce integration.[2][5][7] Trends such as AI-driven commerce analytics, real-time inventory optimization, and sustainability-linked pricing will amplify its value, especially as CPGs face margin pressures and retailers prioritize personalization.[2][5] Its influence could evolve from data provider to indispensable ecosystem partner, potentially through partnerships or acquisitions, solidifying its role in empowering smarter, hyper-local decisions that drive the next wave of retail innovation—building directly on its foundation as the go-to source for every product, every store, every day.[3][4][7]