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§ Private Profile · San Francisco, CA, USA
An autonomous vehicle technology company focused on developing and deploying self-driving cars and advanced AI systems for urban mobility.
Cruise is a San Francisco, California-based autonomous vehicle company that develops advanced self-driving software and operates commercial robotaxi ride-hailing services. Operating as a majority-owned subsidiary of General Motors, the enterprise has secured more than $10 billion in total capital to engineer and scale its driverless electric vehicle fleet. Major corporate investors and strategic technology partners include Honda, Microsoft, SoftBank, and Walmart, whose collective financial backing helped push the organization's peak private market valuation to approximately $30 billion. Prior to a recent operational restructuring focused on enhanced safety protocols, the firm maintained a workforce of over 3,000 employees and managed a commercial fleet of hundreds of autonomous vehicles across several major metropolitan markets throughout the United States. The autonomous mobility technology company was originally founded in the year 2013 by entrepreneurs Kyle Vogt and Dan Kan.
Cruise has raised $11.1B across 10 funding rounds.
Key people at Cruise.
Cruise was founded in 2013 by Daniel Kan (Founder/COO) and Kyle Vogt (Founder/CEO).
Cruise has raised $11.1B in total across 10 funding rounds.
Cruise has raised $11.1B across 10 funding rounds. Most recently, it raised $850.0M Other Equity in June 2024.
Key people at Cruise.
Cruise is a leading autonomous vehicle company focused on developing fully electric, self-driving cars primarily for ride-sharing and delivery services. As a portfolio company under General Motors (GM), Cruise builds advanced autonomous driving technology that aims to transform urban mobility by providing safe, reliable, and convenient driverless transportation. The company serves consumers and businesses in cities where it operates robotaxi services, addressing the problem of inefficient, costly, and sometimes unsafe urban transportation. Cruise has demonstrated significant growth momentum, supported by GM’s substantial investment of over $10 billion and integration of Cruise’s technology into GM’s broader hands-free driving systems, such as Super Cruise[1][3][5].
Founded in 2013 in San Francisco by a team of engineers passionate about self-driving technology, Cruise quickly gained attention for its focus on fully autonomous electric vehicles. The founders leveraged their backgrounds in robotics and AI to develop a scalable robotaxi platform. Early traction came from successful pilot programs in cities like San Francisco, Austin, Houston, and Phoenix, where Cruise operated its autonomous ride-hailing services. In 2016, GM acquired Cruise, marking a pivotal moment that accelerated the company’s growth and technological development through significant funding and integration with GM’s automotive expertise[3][1].
Cruise rides the wave of increasing demand for autonomous vehicles driven by urbanization, environmental concerns, and advances in AI and electric vehicle technology. The timing is critical as regulatory frameworks mature and consumer acceptance grows. Market forces such as the push for zero-emission vehicles and the need for safer, more efficient transportation favor Cruise’s model. By integrating its technology with GM’s Super Cruise system, Cruise influences the broader ecosystem by bridging robotaxi services and personal autonomous vehicles, helping to accelerate the mainstream adoption of autonomy in personal transportation[1][2][5].
Looking ahead, Cruise is positioned to evolve from a robotaxi operator to a key technology provider for personal autonomous vehicles, especially as GM plans to launch “eyes-off” driving capabilities by 2028 on models like the Cadillac ESCALADE IQ. Trends such as conversational AI integration, centralized vehicle computing platforms, and continuous over-the-air updates will shape Cruise’s journey, enhancing user experience and vehicle intelligence. As Cruise’s technology underpins GM’s next-generation autonomous systems, its influence will likely expand beyond ride-sharing into broader personal mobility solutions, solidifying its role in the future of transportation[1][2].
This trajectory ties back to Cruise’s original mission of redefining urban mobility through safe, scalable, and accessible autonomous driving technology.
Cruise was founded in 2013 by Daniel Kan (Founder/COO) and Kyle Vogt (Founder/CEO).
Cruise has raised $11.1B in total across 10 funding rounds.
Cruise's investors include Patrick Morrisey, Michael Ronen, 305 Ventures, Accelerator Ventures, American Express Ventures, Arbor Ventures, B Capital Group, Blockchain Capital, BlueRun Ventures, Coelius Capital, Company Capital, DCM.