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§ Private Profile · New York City, NY, USA
SaaS platform connecting online retailers to insurance for launching and managing product protection programs and extended warranties.
Based in New York, Clyde is a software company that provides an integration platform connecting small and mid-sized retailers with insurance carriers to efficiently launch and manage product protection programs. The company enables online merchants to offer extended warranties and accident protection plans directly at the digital point of sale, aiming to increase average order value and long-term customer retention. Operating primarily within the consumer retail sector, the platform integrates with major infrastructure providers like Shopify, BigCommerce, and Magento to facilitate seamless warranty underwriting and automated claims management. Backed by approximately $41 million in total funding, the technology allows independent merchants to generate additional revenue through direct warranty sales by streamlining the complex compliance processes required to sell regulated insurance products online. Clyde was officially established in the year 2017 by founder and chief executive officer Brandon Gell.
Clyde has raised $86.0M across 5 funding rounds.
Clyde has raised $86.0M in total across 5 funding rounds.
Clyde is a technology company that provides a product protection platform connecting retailers and merchants to insurance partners, enabling them to offer extended warranties, accident coverage, product registration, and global shipping protection.[1][2][3][4] It serves e-commerce businesses of all sizes—from startups to enterprises—solving the problem of limited access to reliable, easy-to-integrate protection programs that boost revenue, average order value (AOV), attachment rates, customer loyalty, and lifetime value.[1][3][4] Key metrics include a 9% AOV increase and 14% attachment rate for customers, with seamless integrations into platforms like Shopify, Magento, Salesforce, BigCommerce, Amazon, eBay, and Wayfair.[3][4] Founded in 2017 and headquartered in New York, Clyde raised $58.12M before being acquired by Cover Genius in March 2023, demonstrating strong growth momentum in the insurtech space.[2][5]
Clyde was founded in 2017 by Brandon Gell, who serves as CEO, after his experience at a startup building 3D scanners revealed a gap: small online retailers lacked reliable partners for product protection, hurting credibility and missing revenue from warranties.[1] Gell recognized this as a widespread issue for hundreds of similar businesses, sparking the idea for a simple-to-integrate platform that links retailers to insurers for extended warranties and accident plans.[1] Early traction came from addressing both small D2C brands unable to offer warranties previously and enterprises seeking upgrades, quickly expanding to over 250 worldwide brands like Nook, Tuft & Needle, and Capitol Lighting.[1][3] The company's remote-first approach from New York supported scalable growth, culminating in its 2023 acquisition by Cover Genius.[2][5]
Clyde rides the e-commerce insurtech wave, capitalizing on booming online retail where protection programs address post-purchase risks amid rising consumer expectations for warranties and shipping safeguards.[1][4] Timing aligns with global e-commerce expansion, D2C brand proliferation, and demand for embedded insurance, amplified by platforms like Shopify and Amazon.[3][4] Market forces favoring Clyde include regulatory approvals in 50+ US states and 60+ countries, enabling frictionless global scaling, plus AI-driven personalization amid competition from no-code platforms like CoverGo.[2][4] By empowering 250+ brands and thousands of merchants, Clyde influences the ecosystem through higher retailer revenues, better customer retention, and normalized product protection as a revenue driver, paving the way for insurtech consolidation—as seen in its Cover Genius acquisition.[1][2][3]
Post-2023 acquisition by Cover Genius, Clyde is positioned to expand embedded insurance globally, leveraging AI enhancements for pricing and recommendations to penetrate more marketplaces and third-party sales channels.[2][4] Trends like AI-optimized protections, omnichannel retail, and regulatory easing in emerging markets will propel growth, potentially boosting adoption among enterprises seeking unified lifecycle management.[2][4] Its influence may evolve from niche warranty enabler to core e-commerce infrastructure, driving sustained revenue for merchants while setting standards for seamless, customer-delighting claims—reinforcing its origin as the intuitive fix for overlooked protection gaps.[1][3]
Clyde has raised $86.0M across 5 funding rounds. Most recently, it raised $41.0M Debt / Series B in October 2021.
Clyde has raised $86.0M in total across 5 funding rounds.
Clyde's investors include Mathias Schilling, Crosslink Capital, Spark Capital, Vulcan, Alt Capital, Antler, Autopilot Fund, Blockchain Founders Fund, Castle Island Ventures, Champion Hill Labs, Convective Capital, Headline (formerly e.ventures).