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Chartable is a podcast analytics and attribution platform that provides publishers, advertisers, and independent creators with quantitative insights into audience behavior, download metrics, and advertising campaign performance. Operating on a freemium business model, the company tracked over one billion podcast downloads and ad impressions monthly by September 2020, which represented a significant expansion from the 100 million downloads recorded during the prior year. The platform delivered specialized measurement tools across the audio ecosystem, ultimately securing contracts to serve eight of the ten largest podcast publishers globally. Prior to its eventual acquisition and subsequent standalone service shutdown by Spotify in 2022, the enterprise raised a $2.25 million seed funding round and a previous $1.5 million round backed by Initialized Capital, Greycroft Partners, Naval Ravikant, and Alexis Ohanian. Chartable was founded in 2018 by Dave Zohrob and Harish Agarwal.
Chartable has raised $2.0M across 1 funding round.
Chartable has raised $2.0M in total across 1 funding round.
Chartable has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2019 | $2M Seed | Alexis Ohanian | AIX Ventures, AngelList, Blockchain Capital, Dell Technologies Capital, DIG Ventures, EQT Ventures, Jenny Fielding, Scott Hartley, HOF Capital, Jigsaw VC, Kearny Jackson, LAUNCH, Mparticle, Next Play Ventures, Jeff Richards, Primetime Partners, Sentiero Ventures, Seven Seven SIX, Sierra Ventures, The HIT Forge, Weekend Fund, Adam D'angelo, Akshay Kothari, Amber Feng, AMR Awadallah, BEN Cherian, DAN Ciporin, Deepak Jeevan Kumar, Gokul Rajaram, John Bonten, Kevin Weil, Lukas Biewald, Manik Gupta, Pratyus Patnaik, Sheila Tran, Stani Kulechov, Yaron Lemelbaum, JIM Young, Naval Ravikant, Greycroft, The Fund | Announced |
Chartable is a technology company that originally launched in 2018 as a provider of podcast analytics and marketing tools, enabling indie creators and major publishers like Wondery and Vox Media to track charts, ratings, reviews, and campaign effectiveness via innovations like SmartLinks[1]. It has since pivoted to an AI-powered diagramming platform that generates professional diagrams—such as flowcharts, ERDs, mind maps, and sequence diagrams—from natural language descriptions, documents, or prompts, serving professionals and teams who need quick, intuitive visual communication without design expertise[2][5]. This evolution addresses inefficiencies in traditional diagramming by leveraging generative AI for node-based, editable visuals across 10 diagram types and 4 interactive Smart Canvas options, with a focus on data privacy and seamless workflows[2].
The platform solves the problem of time-consuming, skill-dependent diagram creation, making complex ideas instantly comprehensible and fostering visual thinking for broader audiences[2]. Growth momentum stems from its podcast roots, where over 10,000 podcasts adopted it, backed by investors like Initialized Capital, Greycroft, and Naval Ravikant, positioning it to capitalize on AI diagramming demand[1].
Founded in 2018 in New York City, Chartable initially targeted the booming podcast industry, building analytics tools to help publishers understand audience metrics, optimize content, and measure marketing impact—quickly gaining traction with over 10,000 users including networks like Wondery and Vox Media[1][3]. The company's early success was fueled by addressing fragmented podcast data needs, with revenue under $5 million and a small team of under 25 employees[1].
As generative AI advanced, the team reimagined diagramming from the ground up, pivoting to an AI-first platform that interprets natural language to auto-generate and organize diagrams intuitively[2]. This shift marked a pivotal moment, transforming Chartable from audio analytics specialist to visual AI innovator, with its mission now centered on empowering anyone to visualize ideas without technical barriers[2].
Chartable rides the generative AI wave transforming productivity tools, specifically targeting the $10B+ diagramming and visual collaboration market fragmented by outdated software like Visio or Lucidchart[2]. Its timing aligns with AI maturity enabling natural language processing for visuals, amid rising demand for visual thinking in remote/hybrid work, data-heavy industries (e.g., engineering, product management), and no-code movements[2].
Market forces like AI democratization and multimodal models favor Chartable, reducing creation time from hours to minutes and enabling cross-cultural idea sharing[2]. It influences the ecosystem by embedding visual collaboration into workflows, sparking creativity in teams, and setting a standard for intuitive AI tools that transcend language barriers[2].
Chartable's pivot from podcast analytics to AI diagramming positions it for explosive growth in a visual AI niche, with expansions into more diagram types, enterprise integrations, and collaborative features on the horizon. Trends like agentic AI and real-time co-editing will shape its path, amplifying its role in making visual communication ubiquitous. As it scales, Chartable could redefine how teams ideate, evolving from a podcast upstart to a core workflow enabler—empowering clearer thinking in an increasingly complex world.
Chartable has raised $2.0M in total across 1 funding round.
Chartable's investors include Alexis Ohanian, AIX Ventures, AngelList, Blockchain Capital, Dell Technologies Capital, Dig Ventures, EQT Ventures, Jenny Fielding, Scott Hartley, HOF Capital, Jigsaw VC, Kearny Jackson.
