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§ Private Profile · New York City, NY, USA
Designs and sells non-toxic ceramic cookware, pots, pans, and bakeware for modern home cooks, avoiding harmful chemicals.
Caraway has raised $103.0M across 5 funding rounds.
Key people at Caraway.
Caraway has raised $103.0M in total across 5 funding rounds.
Caraway is a New York, New York-based consumer durables and manufacturing company that designs, develops, and distributes non-toxic ceramic cookware, bakeware, and related kitchen products. Operating primarily through a direct-to-consumer e-commerce business model, the enterprise provides modern home cooks with specialized kitchenware products engineered to prevent synthetic chemicals from leaching into food during high-heat preparation. The organization positions its ceramic-coated inventory as a direct alternative to traditional non-stick manufacturing materials, specifically targeting consumers shifting away from legacy industry standards such as Teflon. Since its inception, the retail brand has scaled its digital sales infrastructure and physical supply chain operations to generate approximately $19 million in annual revenue, supported by a corporate workforce of between 90 and 137 employees. Operating as a prominent entity within the modern home goods sector, Caraway was established in 2018 by founder Jordan Nathan.
Caraway is a direct-to-consumer brand specializing in non-toxic, ceramic-based kitchenware, including pots, pans, bakeware, food storage, and preparation tools. Founded in 2018 and headquartered in New York, it targets health-conscious consumers seeking chemical-free alternatives to traditional cookware, with products sold via its e-commerce site.[1][5] The company has raised $42.1M in funding, remains in the debt stage, and emphasizes eco-friendly, design-forward home goods to simplify cooking and organization for all skill levels.[1]
Caraway serves everyday home cooks prioritizing safety and aesthetics, solving issues like harmful chemicals (e.g., PFAS) in conventional products and plastic-heavy storage options. Growth includes expansions into bakeware, steamers, tea kettles, and glass storage, with strong e-commerce traction in the home goods and DTC non-food sectors.[1]
Caraway was founded in 2018 by Jordan Nathan, who discovered the hidden toxins in traditional nonstick cookware, sparking the idea for safer alternatives. This personal revelation—uncovering chemicals leaching into food—led to the launch of its hero ceramic cookware set in 2019.[1][6] Based in New York, the company quickly gained early traction through DTC channels, expanding its product line to address broader kitchen needs like organization and prep.[1][5]
Pivotal moments include raising $42.1M total funding while maintaining an "alive" status, and product innovations like glass airtight storage to fill market gaps in non-plastic options.[1] Nathan's vision humanizes the brand: creating functional, beautiful products that elevate home standards without compromising health.[1]
Caraway stands out in the crowded cookware market through these key strengths:
Caraway rides the DTC and clean-living trends, blending e-commerce tech with consumer product innovation amid rising demand for non-toxic home goods. Timing aligns with post-pandemic home cooking booms and health awareness, fueled by exposés on "forever chemicals" in cookware.[1] Market forces like e-commerce growth (11,250+ related startups) and DTC brands (1,192 in non-food) favor its model, avoiding big-box dependencies.[1]
It influences the ecosystem by elevating standards in home goods & furniture (263 startups), pushing competitors toward sustainability and proving DTC scalability for physical products.[1] This positions Caraway as a leader in tech-enabled consumer brands, using data-driven design to meet eco-conscious demands.
Caraway's trajectory points to further category expansion—think full home organization suites—leveraging its $42.1M war chest for marketing and R&D amid sustained DTC momentum.[1] Trends like regulatory scrutiny on chemicals and premium homeware demand will propel growth, potentially eyeing retail partnerships or international scaling. Its influence may evolve from niche disruptor to mainstream staple, redefining safe cooking as the default and rewarding early investor bets on health-focused consumerism.[1] This builds on its core promise: thoughtful products that make healthier homes effortless.
Caraway has raised $103.0M across 5 funding rounds. Most recently, it raised $17.0M Series A in June 2023.
Caraway has raised $103.0M in total across 5 funding rounds.
Caraway's investors include GV, Maveron, 7wire Ventures, Alumni Ventures, Bessemer Venture Partners, Catapult Capital, Define Ventures, DST Global, F-Prime Capital Partners, Fuel Capital, Frederique Dame, Ingeborg Investments.
Key people at Caraway.
