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§ Private Profile · New York City, NY, USA
A personal finance platform for retirement savings, helping individual consumers locate 401(k)s, open IRAs, and consolidate plans.
Capitalize has raised $34.0M across 3 funding rounds.
Key people at Capitalize.
Capitalize has raised $34.0M in total across 3 funding rounds.
Based in New York City, Capitalize operates a free consumer finance platform that helps individuals locate misplaced 401(k) accounts, open individual retirement accounts, and consolidate their legacy retirement plans. The company manages the entire administrative rollover process on behalf of users, facilitating direct asset transfers ranging in size from $500 to $500,000 per individual account. Following its formal launch in September 2020, the platform rapidly scaled its operations and had processed nearly $10 million in total rollover volume by early 2021. Capitalize has secured $14.5 million in total equity financing, which includes a $2 million seed round and a subsequent $12.5 million Series A round backed by lead investor Canapi Ventures alongside Bling Capital, Greycroft, and RRE Ventures. The financial technology company was originally founded in late 2019 by co-founders Gaurav Sharma and Chris Phillips.
Capitalize has raised $34.0M in total across 3 funding rounds.
Capitalize's investors include RRE Ventures, Bling Capital, HealthQuest Capital, Nyca Partners, Polaris Partners, Shine Capital, Garrett Koehn, Social Capital, Joanne Bradford, Nirav Tolia.
Key people at Capitalize.
Capitalize has raised $34.0M across 3 funding rounds. Most recently, it raised $19.0M Series B in August 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2024 | $19M Series B | RRE Ventures | Bling Capital, HealthQuest Capital, Nyca Partners, Polaris Partners, Shine Capital, Garrett Koehn | Announced |
| Feb 1, 2021 | $13M Series A | — | Bling Capital, Nyca Partners, Shine Capital, Social Capital, Garrett Koehn, Joanne Bradford, Nirav Tolia | Announced |
| Mar 1, 2020 | $2M Seed | Bling Capital | Nyca Partners, Social Capital, Garrett Koehn, Joanne Bradford, Nirav Tolia | Announced |
Capitalize is a New York-based fintech company founded in 2020 that builds a digital platform to help consumers and financial institutions locate and transfer retirement assets like 401(k)s, automating a process traditionally bogged down by paperwork, phone calls, and faxes.[1][2][3] It serves individual Americans changing jobs (about 15 million annually) and leading financial institutions via APIs for embedded rollovers, solving the problem of forgotten or mishandled retirement savings—where $650 billion in assets transfer yearly, often leading to cash-outs or excessive fees that erode long-term wealth.[1][3] The platform powers billions in transfers, has assisted over 100,000 users, and drives growth for partners by helping them acquire assets; it's earned accolades like TIME’s 100 Best Inventions, Fast Company’s World Changing Idea, Forbes’ Top 50 Fintechs, and a spot on Fast Company’s 2025 Most Innovative Companies list.[1][2]
Capitalize emerged in 2020 amid the fintech boom, targeting the friction in America's retirement savings system, where job changers frequently abandon or mismanage 401(k)s.[3] Founders launched with a mission to eliminate fees and hassles, starting as a direct-to-consumer tool for seamless transfers to any institution.[1][3] Early traction built on automating a massive market, gaining recognition from TIME, Fast Company, and Forbes.[1] A pivotal 2024 moment was launching the Embedded Rollover API, supercharging growth through partnerships with giants like Robinhood, Betterment, and Schwab, while expanding to 51-200 employees mostly in NYC with a hybrid work model.[2][3]
Capitalize rides the embedded finance and retirement tech wave, capitalizing on rising demand for seamless digital financial services amid job market fluidity and aging populations.[2] Timing aligns with 2025's fintech maturation, where APIs automate legacy processes like the $650B annual 401(k) rollover market, reducing cash-outs that cost Americans billions in penalties and lost compound growth.[1][3] Favorable forces include regulatory pushes for better retirement access, SMB 401(k) adoption (complemented by peers like Human Interest), and AI-enhanced personalization in finance.[2] It influences the ecosystem by setting standards for rollover tech, empowering institutions to retain assets, and normalizing frictionless savings tools, potentially expanding to full retirement management.
Capitalize's API-driven momentum positions it to dominate embedded retirement transfers, with 2025 partnerships signaling scale toward capturing more of the $650B market.[2] Trends like AI personalization, SMB retirement plans, and regulatory tailwinds will shape growth, possibly evolving into comprehensive savings hubs or international expansion. Its influence may grow by standardizing digital rollovers, making retirement dignity accessible—echoing its founding mission to eliminate systemic frictions in American savings.
