Cann

Founded in 2019 by Jake Bullock and Luke Anderson, Venice Beach, California company Cann produces microdosed, natural cannabis beverages as a low dose alternative to traditional alcohol. Leading the billion dollar cannabis beverage industry in 2025, the enterprise has raised substantial venture funding, including initial and seed investments alongside a 27 million dollar Series A round in 2022. The firm utilizes licensed partners for extraction and manufacturing to distribute its THC and CBD products across production facilities located in California, Texas, Minnesota, and Massachusetts. The brand has sold over 10 million units, offering flavors like Grapefruit Rosemary and Lemon Lavender online and through hundreds of dispensaries across 36 states. Currently, the organization is expanding its retail presence by marketing hemp derived Delta 9 THC beverages to adult consumers in general retail stores under new Minnesota regulations.

High-Level Overview

Cann is a consumer beverage company producing microdosed cannabis drinks as a healthier alternative to alcohol. It serves social drinkers seeking relaxation without hangovers or high calories, solving the problem of alcohol's harmful effects by offering low-dose THC and CBD beverages in inventive flavors like grapefruit rosemary.[3][5] The company has shown strong growth, selling nearly 10 million cans in 2024 and launching new products like an Aperol Spritz-inspired bottle and a flavorless "naked roadie" packet for mixing.[3]

Origin Story

Cann was founded by Jake Bullock (CEO) and Luke, who created the brand after growing frustrated with alcohol's downsides but wanting to maintain social partying.[3][5] The idea emerged from their desire for a better buzz, leading them to develop canned beverages with a microdose of cannabis (2 mg THC and 4 mg CBD per 8 oz serving) plus natural ingredients.[3][5] Early traction built on this simple premise, positioning Cann as a social alternative that normalizes cannabinoids.[5]

Core Differentiators

• Microdosing precision: Delivers a controlled 2 mg THC and 4 mg CBD per serving for a mild buzz mimicking alcohol's social effects without calories, hangovers, or other downsides.[3][5]
• Flavor innovation: Offers creative options like grapefruit rosemary, plus shareable bottles and mixable packets, enhancing versatility for social settings.[3]
• Inclusivity focus: Supports the full sobriety spectrum—pairing with booze or not—and promotes cannabinoids as an indigenous plant for stress relief and self-improvement.[5]
• Natural, quality-driven: Uses all-natural ingredients in high-quality, trusted beverages to foster a better, non-backfiring social experience.[5]

Role in the Broader Tech Landscape

Cann rides the wave of cannabis normalization and the declining alcohol consumption trend—only 54% of Americans drank in 2025, the lowest in nearly a century—capitalizing on demand for functional, low-dose alternatives.[3] Timing aligns with expanding legal cannabis access and wellness tech shifts toward plant-based social aids, amid market forces like health-conscious millennials and Gen Z favoring non-alcoholic options.[3][5] By innovating beverage formats, Cann influences the ecosystem, pushing beverage brands toward cannabinoid integration and broadening "sober-curious" culture.[5]

Quick Take & Future Outlook

Cann's trajectory points to scaled distribution and flavor expansions, fueled by 2024's 10 million can sales and new launches, as cannabis beverages gain mainstream traction.[3] Trends like further alcohol decline, regulatory easing for low-dose products, and wellness tech (e.g., personalized dosing apps) will shape growth, potentially evolving Cann into a lifestyle platform blending social drinks with cannabinoid education.[3][5] This positions it to redefine partying, starting from founders' frustration with booze and building toward a buzz that elevates users.[5]