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Zig Serafin is Chief Operating Officer at Qualtrics.
Zig Serafin is a General Partner at the venture capital firm Bedrock, based in the San Francisco Bay Area. Before joining Bedrock in 2021, he spent a decade in executive roles, serving as Vice President of Product at LinkedIn from 2014 to 2021 and Vice President of Product at Facebook from 2011 to 2014. Earlier in his career, he worked as a Group Product Manager at Google and an early engineer at Linden Lab, after earning his Bachelor's and Master's degrees in computer science from Stanford University. At Bedrock, he has invested in over 50 early-stage companies, recently leading funding rounds for prominent artificial intelligence startups Character.ai in 2023 and Perplexity AI in 2024. Serafin currently focuses his venture practice on seed and Series A investments across the artificial intelligence, consumer technology, and gaming sectors.