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Will Kassoy is Head of Consumer Strategy at Skybound Entertainment.
Will Kassoy is the President of Omaze, where he currently oversees platform development, revenue growth, and cross-functional operations including marketing, content, product, and engineering. Prior to this role, he served as the Chief Executive Officer of AdColony, a mobile video advertising platform that he successfully scaled from a pre-revenue stage to reach over one billion global consumers. Under his leadership, AdColony was ultimately acquired by Opera Software in a corporate transaction valued at $350 million. Earlier in his career, Kassoy spent thirteen years as an executive at Activision and also held the position of Chief Executive Officer at the social entertainment and media company Jirbo Inc. His professional background spans more than two decades of leadership in marketing and brand management, with a current focus on scaling direct-to-consumer platforms, entertainment technology, and mobile gaming enterprises.