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Stefan Smalla is a serial entrepreneur, investor, and technology executive who currently serves as the Owner of the retail industry venture DODNTINT GmbH. Previously, he spent over a decade as the Founder and Chief Executive Officer of Westwing, leading the digital home and living eCommerce platform from its inception in 2011 until his departure in 2022. Before launching Westwing, Smalla spent seven years working as a Manager at the global management consulting firm Bain & Company between 2004 and 2011. His early technology career includes founding and operating as a Front-end Engineer at the startup Friendity from 2003 to 2004. Additionally, he served as the Chief Technology Officer and Vice President of eCommerce at dooyoo AG from 2000 to 2002. Today, Smalla leverages his background in digital business leadership to focus on retail industry investments.
