Nir Eyal

Nir Eyal is a bestselling author and the founder of the consulting firm Eyal Method, based in the San Francisco Bay Area, California. He previously held product management and advertising roles at technology companies AdConion and HyperConnect, and he earned an MBA from Stanford GSB alongside a BA from Emory University. Eyal authored the behavioral design books "Hooked," which has sold over 1 million copies globally, and "Indistractable," while also delivering TEDx presentations that have accumulated more than 5 million views. He currently advises Fortune 500 enterprises and early stage technology startups on customer engagement strategies, and he recently delivered a keynote address at the 2024 Web Summit. His professional background and current consulting practice focus heavily on the intersection of behavioral psychology and product design to help organizations develop habit forming consumer internet applications.