Michael Margolis

Michael Margolis is a UX Research Partner at GV, where he advises portfolio companies on customer research and product strategy. Joining the firm in 2010 as the venture capital industry's first dedicated user experience research partner, he has accumulated over 30 years of professional experience in the field. Throughout his tenure, Margolis has conducted more than 300 hands-on research sprints with founders across various sectors, working directly with notable technology startups including Slack, Uber, Flatiron Health, and Nest. He also co-developed the design sprint methodology popularized by the book Sprint and authored the foundational resource guide Learn More Faster. His current focus centers on utilizing accelerated ethnographic discovery and usability testing to help early-stage product teams identify their ideal target markets and make informed, data-driven development decisions across the healthcare and technology sectors.