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Julien Callede is a Venture Partner at Felix Capital and a renowned entrepreneur, best known as the co-founder of Made.com. He is an experienced investor and advisor in the digital lifestyle and consumer brand sectors.
Julien Callede primarily invests in consumer brands, e-commerce platforms, marketplaces, and digital lifestyle businesses. He focuses on companies with innovative models and strong growth potential, leveraging his expertise in direct-to-consumer strategies.
Julien Callede works as a Venture Partner at Felix Capital, a leading venture capital firm. He also continues to be active as an angel investor and advisor to various startups.
Julien Callede is a distinguished Venture Partner at Felix Capital, a leading venture capital firm focused on the intersection of technology and creativity, particularly in the digital lifestyle sector. In this pivotal role, Julien leverages his extensive entrepreneurial background and operational expertise to identify, evaluate, and support promising early-stage and growth-stage companies. He is instrumental in shaping Felix Capital's investment strategy, contributing to the firm's mission of backing innovative founders building the next generation of consumer and technology brands.
Julien's investment focus at Felix Capital aligns closely with his deep industry experience. He is particularly keen on disruptive businesses within consumer brands, e-commerce, marketplaces, and digital lifestyle sectors. This includes direct-to-consumer (DTC) models, subscription services, and technology platforms that enhance consumer experiences. His keen eye for market trends and understanding of consumer behavior allows him to pinpoint companies with strong brand potential, scalable business models, and significant growth trajectories. He often works closely with portfolio companies, offering strategic guidance on everything from product development and marketing to operational efficiency and international expansion.
Prior to his tenure at Felix Capital, Julien Callede made a significant mark as the co-founder of Made.com. This pioneering online furniture retailer revolutionized the industry by offering designer furniture directly to consumers at accessible prices, bypassing traditional retail markups. Under his leadership, Made.com scaled rapidly, becoming a major player in the European e-commerce landscape and eventually achieving a successful IPO. This hands-on experience provided Julien with invaluable insights into building and scaling a complex e-commerce operation, managing supply chains, cultivating brand loyalty, and navigating the challenges of rapid growth. After his successful exit from Made.com, he transitioned into an active role as an angel investor and advisor, mentoring numerous startups and contributing to the entrepreneurial ecosystem.
While specific individual investments as a Venture Partner are typically part of the broader fund's portfolio, Julien contributes to a diverse range of companies within Felix Capital's ambit. The firm's portfolio includes notable names such as Farfetch, Mejuri, and numerous other innovative brands shaping the future of digital commerce and lifestyle. His involvement ensures that portfolio companies benefit from his unique blend of strategic vision and practical, operational know-how. Julien Callede's journey from a successful entrepreneur to a respected venture capitalist underscores his commitment to fostering innovation and supporting the next wave of market-leading businesses.
Julien Callede is a Venture Partner at the early-stage consumer fund Eutopia and an active angel investor based in London, United Kingdom. He previously co-founded the online furniture retailer Made.com in 2010, serving as Chief Operating Officer and later Chief Design Officer until stepping back from daily operations in 2017. During his executive tenure, he helped scale the direct-to-consumer business to over £100 million in annual revenue, establishing a foundation that led to its initial public offering on the London Stock Exchange in 2021. Following this public listing, the furniture brand was subsequently acquired by the multinational retailer Next in November 2022. Callede holds a Master's degree in Management and Entrepreneurship from HEC Paris. Today, he leverages his operational and supply chain expertise to advise retail technology startups and invest in sustainable consumer lifestyle brands.
