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Adena Hefets is a prominent investor and entrepreneur, known for her role as a Senior Associate at the venture capital firm DFJ. She later co-founded Doorvest, a real estate investment platform.
During her tenure as a Senior Associate at DFJ, Adena Hefets focused on investments in Software as a Service (SaaS), financial technology (fintech), and consumer marketplaces. She sought out early-stage companies with high growth potential in these sectors.
Adena Hefets previously worked as a Senior Associate at DFJ, a leading venture capital firm. After her time at DFJ, she co-founded and currently leads Doorvest.
Adena Hefets is a startup investor, advisor, and the former CEO of Divvy Homes, based in the San Francisco Bay Area. She led the fractional homeownership platform to a $2 billion valuation following a $200 million Series D round in 2021, ultimately overseeing its approximate $1 billion sale to Brookfield in 2025. Prior to Divvy Homes, Hefets worked as a product manager at Square, where she helped build and launch the Square Capital lending platform. Her earlier career includes leading the fintech investment practice at Draper Fisher Jurvetson, executing buyouts at TPG Capital, and working in investment banking at Bank of America Merrill Lynch. She holds a bachelor's degree from Cornell University and an MBA from Stanford University. Hefets currently focuses on advising and investing in early-stage technology companies across the fintech and real estate sectors.
Adena Hefets is a distinguished figure in the venture capital landscape, known for her tenure as a Senior Associate at DFJ, a leading Silicon Valley venture capital firm. At DFJ, Adena was instrumental in the firm's mission to back groundbreaking technology companies. Her responsibilities included sourcing new investment opportunities, conducting thorough due diligence, and supporting portfolio companies as they scaled.
During her time at DFJ, Adena Hefets developed a keen eye for disruptive innovation, with a particular investment focus on several high-growth sectors. She actively sought out promising startups in Software as a Service (SaaS), financial technology (fintech), and consumer-facing marketplaces. Her expertise in these areas allowed her to identify companies with strong potential for market leadership and significant impact. She was deeply involved in understanding market trends, competitive landscapes, and the unique value propositions of prospective investments, helping DFJ make informed decisions.
Adena's career background provided a robust foundation for her success in venture capital. Prior to joining DFJ, she honed her analytical and strategic skills as a consultant at Bain & Company, a global management consulting firm. This experience equipped her with a comprehensive understanding of business operations, market strategy, and growth drivers across various industries. Her consulting work involved advising clients on critical strategic issues, which translated directly into her ability to evaluate the viability and potential of early-stage companies at DFJ.
Academically, Adena Hefets holds an MBA from the Stanford Graduate School of Business, one of the world's most prestigious business programs. This advanced degree further solidified her business acumen and expanded her network within the entrepreneurial and investment communities. Before her MBA, she earned her undergraduate degree from Yale University, providing her with a strong intellectual foundation. While specific individual investments she led as a Senior Associate are often part of a larger team effort at a firm like DFJ, her contributions were vital in shaping the firm's portfolio in her focus areas, supporting companies that have gone on to achieve significant milestones. Her insights and analytical rigor were highly valued in the investment process, contributing to DFJ's legacy of backing successful ventures.
Post-DFJ, Adena leveraged her venture capital experience and entrepreneurial spirit to co-found Doorvest, a company focused on making real estate investing accessible. This transition highlights her deep understanding of market needs and her drive to build innovative solutions, further cementing her reputation as a dynamic leader in both investment and entrepreneurship.
