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§ Private Profile · Mexico City, Distrito Federal, Mexico
Zubale is a technology company.
Zubale offers an integrated technology platform optimizing e-commerce fulfillment for retailers. Its Fulfillment Optimizer Software streamlines picking, packing, and delivery, enhancing efficiency and cutting costs. Consumer Connect Software improves customer experience via conversational AI. FlexiFleet mobilizes independent contractors, providing scalable logistical support for online orders.
Founded in 2018 by Harvard Business School alumni Allison Campbell and Sebastian Monroy, Zubale addressed Latin America's expanding e-commerce. They identified a need for scalable fulfillment, combining technology with local workforces. This insight created a platform empowering retailers to efficiently manage online order logistics and achieve market growth.
Zubale serves enterprise retailers and brands across Latin America, boosting digital sales and customer satisfaction. The company aims to be the pivotal technology partner for e-commerce expansion, continually advancing its integrated software and services. Its vision: enable businesses to profitably scale their online presence.
Zubale has raised $69.8M across 4 funding rounds.
Zubale has raised $69.8M in total across 4 funding rounds.
Zubale has raised $69.8M in total across 4 funding rounds.
Zubale's investors include NFX, QED Investors, Accel, Sergio Furio, Kevin Efrusy, Lauren Morton, Addition, Cedar Capital Group, DST Global, Flourish Ventures, Global Founders Capital, monashees.
Zubale is a Mexico City-based technology company founded in 2018 that provides an ecosystem of e-commerce tools and services to help retailers scale digital channels profitably.[1][2][4] It builds software for optimizing picking, packing, and delivery (Fulfillment Optimizer), conversational customer engagement via WhatsApp (Consumer Connect), and a marketplace (FlexiFleet) connecting retailers with freelancers for operations like order fulfillment and last-mile logistics.[1][2][6] Zubale serves retailers including supermarkets, pharmacies, specialty stores, clothing chains, pet stores, and electronics retailers, solving inefficiencies in e-commerce growth by boosting productivity, sales, and customer experience while creating freelance income opportunities.[1][2][4] The company has raised $65M+ in funding, including a $25M round in 2023 for Brazil and Mexico expansion, operates in six Latin American countries (Mexico, Brazil, Chile, Colombia, Costa Rica, Peru), boasts 500,000+ app downloads as of mid-2025, and reports strong growth metrics like 115 clients, billions of tasks completed, and revenue around $105M.[1][3][5][6]
Zubale was co-founded in 2018 by Harvard MBA graduates Allison Campbell and Sebastian Monroy, retail experts with over a decade of experience at major brands across Latin America, Africa, India, and China.[2][4] They spotted an opportunity to revolutionize retail through technology that enhances sales, customer experience, and freelance work, starting with a gig worker marketplace linking independent contractors to stores and warehouses for packaging and deliveries.[1][2][5] Early traction came via pre-seed funding totaling $8M, followed by a $40M Series A led by QED Investors in 2021, enabling rapid expansion from Mexico into Brazil (now in 40 cities), Chile, Colombia, Costa Rica, and Peru.[1][2][5] Pivotal moments include a $25M raise in 2023 for deeper market penetration and product evolution into full logistics software and customer tools, leveraging local "Zubaleros" talent.[1][2]
Zubale rides the explosive growth of Latin American e-commerce, fueled by rising internet penetration, online shopping adoption, and demand for scalable logistics amid fragmented supply chains.[1][3] Its timing aligns with post-pandemic digital acceleration, where retailers need flexible last-mile solutions beyond traditional models—Zubale addresses this via tech-enabled gig work and software, tapping a market drawing high VC interest for infrastructure plays.[3][5] By empowering local freelancers and optimizing operations for chains like supermarkets and pharmacies, it influences the ecosystem through job creation (thousands of Zubaleros), revenue growth for retailers, and competition with global players like Uber in regional dynamics.[1][3] This positions Zubale as a key enabler in LatAm's digital transformation, bridging retail and on-demand economies.[2][4]
Zubale's momentum—fueled by funding, app adoption, and multi-country presence—positions it for accelerated dominance in LatAm e-commerce infrastructure, with plans for embedded financial products for freelancers and deeper penetration into new verticals.[1][5] Trends like AI-driven logistics, rising gig platforms, and e-commerce projected to surge amid economic recovery will shape its path, potentially expanding to more countries or adjacent services like predictive analytics.[1][3] Its influence may evolve from niche fulfiller to regional leader, challenging incumbents by blending software, workforce, and consumer tools—ultimately redefining how retailers "sell more and better" digitally.[2][6]
Zubale has raised $69.8M across 4 funding rounds. Most recently, it raised $25.0M Series A in November 2023.