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§ Private Profile · San Ramon, CA, USA
Zeta is a technology company.
Zeta provides a comprehensive, cloud-native banking technology platform for financial institutions. Its omnistack architecture encompasses modular components like Tachyon Processing for cards, loans, and deposits, and Neutrino for digital experiences. The platform integrates AI, servicing, engagement, and data analytics, enabling banks to rapidly launch and manage diverse, compliant financial products.
Bhavin Turakhia and Ramki Gaddipati founded Zeta in 2015. They observed that legacy infrastructure hindered traditional banks from innovating for modern consumers. Their vision was a cloud-agnostic platform, empowering financial institutions with the flexibility and speed necessary for product development. This insight shaped Zeta's modular, API-first approach to address critical market needs.
Serving financial institutions globally, Zeta offers the technological foundation to modernize banking. Its vision centers on transforming infrastructure, allowing clients to democratize financial service access and adapt to market demands. Zeta empowers institutions to deliver advanced, consumer-centric payment and banking solutions, fostering a dynamic, accessible financial ecosystem for the future.
Zeta has raised $362.0M across 4 funding rounds.
Key people at Zeta.
Zeta was founded in 2015 by Ramki Gaddipati (Co-founder and CTO) and Bhavin Turakhia (Co-founder and CEO).
Zeta has raised $362.0M in total across 4 funding rounds.
Zeta has raised $362.0M across 4 funding rounds. Most recently, it raised $50.0M Other Equity in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 11, 2025 | $50M Venture Round | — | — | Announced |
| May 24, 2021 | $250M Series C | Softbank | — | Announced |
| May 1, 2020 | $2M Seed | — | Saga, Deciens Capital, Valorvc | Announced |
| Jul 23, 2019 | $60M Series C | — | — | Announced |
Key people at Zeta.
Zeta was founded in 2015 by Ramki Gaddipati (Co-founder and CTO) and Bhavin Turakhia (Co-founder and CEO).
Zeta has raised $362.0M in total across 4 funding rounds.
Zeta's investors include SoftBank, Saga, Deciens Capital, ValorVC.
Zeta is a banking technology company founded in 2015 that builds a cloud-native, API-enabled platform for financial institutions to launch and scale banking products like credit/debit card issuing, core banking, lending, Buy Now Pay Later (BNPL), fraud management, loyalty programs, and digital banking apps.[1][2][3] It serves banks and fintechs globally, solving the challenges of legacy banking infrastructure by enabling rapid deployment of modern, compliant, hyper-personalized digital experiences—such as instant card issuance and real-time transaction processing—while ensuring scalability and regulatory adherence.[1][4][6] With over 25 million cards issued across seven countries (including the US, UK, Brazil, India, Philippines, Italy, Spain, and Vietnam), Zeta has achieved unicorn status in 2021 and reports $1B in revenue, demonstrating strong growth momentum fueled by partnerships with top-tier issuers like HDFC Bank.[1][2][6]
Zeta was founded in April 2015 in San Francisco by Bhavin Turakhia and Ramki Gaddipati, both experienced technologists with backgrounds in software and payments.[2] The idea emerged from initial offerings in employee tax benefits, automated cafeterias, employee gifting, and digital payments, evolving quickly into a full banking platform.[2] A pivotal moment came in 2016 when Turakhia invested $19 million, enabling expansion; early traction included Mastercard support, later extended to India's RuPay and NPCI networks.[2] Headquartered in San Francisco with offices in India and Dubai, Zeta grew to 1,700+ employees (70% in tech roles) and launched key products like digital credit as a service in 2024 on NPCI’s Credit Line on UPI, processing 2 million daily transactions.[1][2][4]
Zeta stands out in fintech through its cloud-native, API-first architecture designed for banking modernization. Key strengths include:
These features enable banks to go from concept to launch in under 8 months, outperforming legacy systems.[6]
Zeta rides the digital banking transformation wave, capitalizing on the shift from monolithic core systems to modular, cloud-native platforms amid rising demand for instant, personalized financial services.[1][3][4] Timing is ideal with global open banking initiatives, UPI-like rails in emerging markets, and cyber threats driving zero-trust needs—Zeta's ZTA and generative AI explorations (via Amazon Bedrock) position it for real-time threat detection.[4] Market forces like fintech-bank partnerships and BNPL growth favor its model, influencing the ecosystem by powering 12M+ HDFC customers and enabling non-prime lending for underserved segments.[2][6] As a bridge between incumbents and innovators, Zeta accelerates banking modernization in North America, Europe, and Asia.[1][2]
Zeta's trajectory points to expanded AI integration for proactive fraud and personalization, deeper generative AI adoption via tools like Amazon Bedrock, and growth in digital credit/BNPL amid UPI global emulation.[2][4] Trends like real-time payments, embedded finance, and regulatory digitization will propel it, potentially doubling card volumes as it enters more markets. Its influence may evolve from processor to full-stack banking orchestrator, empowering FIs to compete with neobanks—reinforcing its role as the extensible backbone for next-gen banking launched rapidly and compliantly.[1][4][6]
