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Zelus Analytics, now Teamworks Intelligence, offers an advanced sports intelligence platform for professional teams. It centralizes and processes athletic data, employing AI-powered analytics for actionable insights. Integrating data science and engineering expertise, the system optimizes performance and strategic decision-making across sports.
Co-founded in 2019 by Doug Fearing and Luke Bornn, the company emerged from an insight. Fearing, a former baseball analytics executive, and Bornn, a Harvard professor with European football experience, identified the need for a unified platform to consolidate and leverage complex data in professional sports.
Professional sports organizations use Zelus Analytics’ platform to refine player evaluation, team strategy, and operational efficiency. Its vision: becoming the preeminent global leader in sports intelligence, empowering teams with unparalleled data-driven capabilities. It meets dynamic analytical demands of elite athletic competition.
Zelus Analytics has raised $19.3M across 2 funding rounds.
Zelus Analytics has raised $19.3M in total across 2 funding rounds.
Zelus Analytics is a sports analytics platform that delivers data-driven insights to evaluate, predict, and improve player and team performance for professional sports teams.[1][2][3] Originally founded in 2019 and headquartered in Austin, Texas, it raised $3.6M in a Series A round and has since rebranded to Teamworks Intelligence, becoming the leading AI-powered sports analytics solution trusted by elite teams worldwide.[1][4] The platform serves professional sports organizations by transforming complex data into actionable, sport-specific metrics for athlete evaluation, roster construction, contract valuation, and game strategy, backed by advanced machine learning and a team of over 25 PhDs and former team-side R&D leaders.[2][4]
With around 70 employees and reported revenue of $14.7M, it focuses exclusively on professional teams in its partner network, providing "sports intelligence as a service" to drive winning decisions.[2][3]
Zelus Analytics was founded in 2019 in Austin, Texas, at 1411 West 6th Street, as a privately-held sports analytics firm aimed at equipping professional teams with advanced analytics and solutions.[1][2] Key details on specific founders are not publicly detailed in available sources, but the company's leadership evolved from industry pioneers, including figures like Doug Fearing (Chief Data Officer), Dan Cervone (VP, Data Science), and Luke Bornn (Scientific Advisor), who bring over a century of team-side experience and have led more than a dozen R&D teams in sports front offices.[4]
Early traction came through a $3.6M Series A funding round about two years ago, enabling growth to serve an exclusive network of professional teams.[1][2] A pivotal moment was its acquisition and rebranding to Teamworks Intelligence, integrating into a broader sports performance ecosystem while retaining its core analytics expertise.[4]
Zelus Analytics (now Teamworks Intelligence) rides the wave of AI-driven sports analytics, where machine learning transforms raw performance data into predictive tools amid rising demands for data-informed decisions in billion-dollar pro leagues.[1][4] Timing aligns with the explosion of wearable tech, video analysis, and big data in sports, fueled by market forces like talent optimization pressures, injury prevention needs, and competitive arms races in MLB, NBA, NFL, and beyond.[2][4]
It influences the ecosystem by setting standards for specialized, team-side intelligence, enabling elite organizations to build championship rosters and strategies—much like how analytics revolutionized baseball with Moneyball, now scaled globally via AI.[4]
Teamworks Intelligence is poised to dominate as AI deepens in sports, expanding from player evaluation to real-time game tactics and personalized training amid growing investments in sports tech.[4] Trends like multimodal data integration (e.g., biometrics + video) and global league adoption will accelerate its growth, potentially powering more front-office revolutions. Its influence could evolve from niche provider to indispensable platform, shaping how teams quantify talent in an era of scarce superstars—turning Zelus's analytics foundation into the backbone of tomorrow's winning dynasties.[1][4]
Zelus Analytics has raised $19.3M in total across 2 funding rounds.
Zelus Analytics's investors include 20VC, eFounders, Point Nine Capital, Seven Seven Six, Sound Ventures, Teamworthy Ventures, Thirty Five Ventures, Mario Götze, Mark Wahlberg, Nicolas Julia, Odell Beckham Jr., Robin Sabban.
Zelus Analytics has raised $19.3M across 2 funding rounds. Most recently, it raised $4.0M Series A in October 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2023 | $4M Series A | — | 20VC, EFounders, Point Nine Capital, Seven Seven SIX, Sound Ventures, Teamworthy Ventures, Thirty Five Ventures, Mario Götze, Mark Wahlberg, Nicolas Julia, Odell Beckham JR., Robin Sabban, Ryan Tedder, Sebastian Ingrosso, Steve Aoki, Thibaud Elziere, Youcef ES Skouri | Announced |
| Mar 7, 2018 | $15.3M Venture Round | — | — | Announced |
