Yuma AI

## What is Yuma AI?

Yuma is automating customer support by providing an AI Support Agent orchestration platform. Yuma provides autonomous AI agents dedicated to customer service and e-commerce.

We integrate directly with help desk software (Zendesk, Kustomer, Gorgias, etc.) and focus on helping large Shopify brands deal with their high volume of support requests.

Top merchants using Yuma can automate up to 80% of their support tickets fully autonomously.

## Why do Shopify merchants need Yuma?

There are thousands of large Shopify merchants around the world generating $10M+ a year. Most of them have taken over some niches and are great at what they do: selling their products.

But they all have one thing in common: they all hate customer support. It's a burden for them and a huge source of cost, as they receive hundreds of requests per day. Some of them have dozens of support agents on staff, usually offshore, and the overall quality is still often pretty poor while staff turnover remains high.

Those merchants have been promised automation for years but have always been disappointed by the outcome. As customers, we have all had to live through a terrible support automation experience before, so this is no secret, and everyone knows that the current state of the technology is quite bad.

## Yuma is solving this in a few ways:

Yuma isn't just another RAG chatbot. Our platform provides autonomous AI agents dedicated to support and ecommerce.

These agents are powered by knowledge, follow processes, and are managed by our in-house AI orchestration technology. This ensures safety, control, and quality at every step.

We believe that to truly automate customer support, we must develop a platform that mimics the actions of a human support agent. That's exactly what we've been doing.

Currently, our top merchants are automating 60% of their support tickets through Yuma. Yuma can fetch information from external services and take actions in other apps as needed to resolve each ticket.

We are laser-focused on building the best AI support agent platform and aim to achieve 80% true automation in the next few months.

## Fun Fact

Yuma got started by accident. This is my third YC startup after Socialcam (W12) and Triplebyte (S15). I released Yuma as a prototype for fun in mid-December 2022 and was overwhelmed with demo requests. That's when I knew I was onto something and had to turn this into a real company, once again.

High-Level Overview

Yuma AI is an advanced AI platform designed specifically for e-commerce brands to automate customer support and boost revenue. It provides autonomous AI agents that handle customer interactions across the entire shopping journey—from answering support tickets and order inquiries to personalized product recommendations and social media engagement. By automating up to 70% of support tickets, Yuma helps merchants reduce costs, increase customer satisfaction, and drive higher average order values and conversion rates[1][4].

Founded as a portfolio company, Yuma serves primarily medium to large e-commerce merchants, especially those on platforms like Shopify, integrating seamlessly with popular help desk software such as Gorgias and Zendesk. Its AI-powered solutions address common e-commerce challenges like order status updates, returns, billing issues, and social media comment management, enabling brands to deliver instant, personalized, and human-like support at scale[1][3][5].

Origin Story

Yuma AI was founded in November 2022 by Guillaume, who launched the first AI support app on the Gorgias Store just days before ChatGPT’s debut. The idea emerged from the need to use generative AI to handle e-commerce customer support with real accuracy. Early feedback from merchants was overwhelmingly positive, validating the concept. Shortly after, Yuma joined Y Combinator’s Winter 2023 batch, refining its vision and strategy with the backing of world-class investors. Guillaume’s experience includes founding multiple YC-backed companies, positioning Yuma for rapid growth and innovation in e-commerce AI support[2][4].

Core Differentiators

• Product Differentiators: Yuma offers specialized AI agents tailored for e-commerce support, sales, social media, and chat, each automating specific tasks such as ticket resolution, cart abandonment recovery, and social comment conversion[1][3][5].

• Developer Experience: Integration requires minimal setup—adding AI-powered instant support with just three lines of code—and connects natively with major help desk platforms and Shopify stores, ensuring smooth adoption without disrupting existing workflows[1][3].

• Speed, Pricing, Ease of Use: Yuma automates common support tickets instantly, reducing human agent time dramatically and lowering operational costs while maintaining high customer satisfaction[1][3].

• Community Ecosystem: Backed by Y Combinator and supported by a growing base of merchants, Yuma benefits from a strong network of early adopters and continuous feedback shaping its roadmap, including innovations like Deep Search, an LLM-powered conversational search engine for support ticket data[2][4].

Role in the Broader Tech Landscape

Yuma rides the wave of AI-driven automation in e-commerce customer experience, a sector increasingly demanding instant, personalized, and seamless interactions. The timing is critical as consumer expectations rise and e-commerce competition intensifies. Market forces such as the proliferation of conversational AI, the need to reduce support costs, and the growth of social commerce favor Yuma’s AI-first approach. By automating complex customer interactions and turning social conversations into sales, Yuma not only enhances operational efficiency but also influences how e-commerce brands leverage AI to deepen customer engagement and unlock new revenue streams[1][4][6].

Quick Take & Future Outlook

Looking ahead, Yuma is poised to expand its AI capabilities beyond support automation into deeper customer insights and decision-making tools, exemplified by its Deep Search product that enables brands to analyze support ticket data conversationally. Trends such as AI personalization, omnichannel commerce, and real-time customer engagement will shape Yuma’s evolution. As AI becomes integral to e-commerce operations, Yuma’s influence is likely to grow, helping brands future-proof their customer experience while driving revenue growth through intelligent automation[4][6].

In summary, Yuma AI stands at the forefront of transforming e-commerce support with agentic AI, combining automation, personalization, and actionable insights to meet the demands of modern online retail.