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§ Private Profile · 902 Broadway 8th Floor New York, NY 10010 United States
Yieldbot is a technology company.
Yieldbot has raised $63.0M across 5 funding rounds.
Key people at Yieldbot.
Yieldbot has raised $63.0M in total across 5 funding rounds.
Yieldbot provides a digital media technology platform designed to connect brands with real-time consumer intent. The company operates an open advertising platform leveraging publisher site-level data, employing its proprietary IntentRank machine learning system. This system identifies and scores active consumer motivation, enabling the delivery of highly relevant brand messages through header bidding and cookieless technology to achieve superior measured performance for advertisers.
Jonathan Mendez founded Yieldbot in 2010, driven by the insight that digital advertising could be significantly more effective by directly responding to consumers' immediate interests rather than relying on historical data or broader audience segments. His vision centered on creating a system that could dynamically match the active intent of a site visitor with advertising content.
The platform serves both brands and publishers, facilitating a more efficient and relevant advertising ecosystem. Yieldbot's overarching vision is to enhance the digital advertising experience by ensuring that consumer intent is precisely met with appropriate brand messaging, thus creating more valuable and premium interactions for all parties involved in the digital landscape.
Key people at Yieldbot.
# High-Level Overview
Yieldbot is a digital media technology and marketplace company that connects brands with consumers at moments of active intent.[1] The company built a real-time advertising platform that uses first-party data and proprietary machine learning to match consumer intent with relevant advertisements across search, display, mobile, social, and shopping channels.[1] Rather than relying on cookies for targeting, Yieldbot developed a privacy-centric approach using first-party data and header-bidding technology to help advertisers reach consumers when they are most receptive to messaging.[2]
The company served over half of the top 100 US advertisers and operated as a performance-focused advertising channel for premium inventory.[2] Its core value proposition centered on delivering measured engagement and sales lift by understanding immediate consumer motivations and responding with relevant messages across all devices and tactics.[1]
# Origin Story
Yieldbot was founded in February 2010 by Jonathan Mendez, a pioneer in digital media testing, targeting, and optimization who previously served as Chief Strategy Officer at Offermatica during its $65 million acquisition.[3] Mendez built the company on principles he had developed through real-time rules-based and event-driven targeting technology in search and display advertising, applying those same matching and optimization principles to disrupt display advertising and improve publisher monetization.[3]
The company achieved remarkable early traction, growing 39,783% over a four-year period and ranking second on Deloitte's Technology Fast 500 in 2016—a recognition reserved for the fastest-growing technology companies in North America.[1][5] This explosive growth reflected strong market demand for performance-driven advertising solutions that could operate at scale across multiple channels and devices.
# Core Differentiators
# Role in the Broader Tech Landscape
Yieldbot emerged during a critical inflection point in digital advertising—the shift from cookie-based targeting toward intent-driven, real-time optimization. The company rode the wave of programmatic advertising's maturation while anticipating privacy concerns that would later reshape the industry. By focusing on first-party data and real-time consumer intent rather than third-party tracking, Yieldbot positioned itself ahead of regulatory pressures and consumer privacy expectations.
The company's success reflected broader market forces: advertisers' growing demand for performance accountability, publishers' need for better monetization, and the industry's recognition that relevance—not just reach—drives advertising effectiveness. Yieldbot's emphasis on measuring engagement and sales lift directly addressed advertiser skepticism about display advertising's ROI, a persistent challenge in the industry.
# Quick Take & Future Outlook
Yieldbot's trajectory demonstrates the power of solving a specific, acute problem—connecting intent to relevance—with proprietary technology and data. The company's acquisition by Rubicon Project in 2018 reflected the consolidation trend in ad tech, where specialized intent-matching platforms became valuable components of larger programmatic ecosystems.[4]
The company's early emphasis on privacy-centric, first-party data approaches proved prescient. As the industry grapples with cookie deprecation and regulatory frameworks like GDPR and CCPA, the principles Yieldbot pioneered—real-time intent matching without invasive tracking—remain relevant to how digital advertising will evolve. Whether through Rubicon Project or as a standalone entity, the core insight that consumer intent is more valuable than demographic inference continues to shape advertising technology strategy across the industry.
Yieldbot has raised $63.0M in total across 5 funding rounds.
Yieldbot's investors include Renny Smith, City National Bank, Converge, New Atlantic Ventures, RRE Ventures, SJF Ventures, Bullpen Capital, CRV, Founder Collective, Neu Venture Capital, SV Angel, The Finger Group.
Yieldbot has raised $63.0M across 5 funding rounds. Most recently, it raised $35.0M Series C in August 2016.
