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§ Private Profile · Dallas, TX, USA
Credit card product leveraging vehicle equity for consumer credit limits.
Yendo has raised $448.0M across 5 funding rounds.
Key people at Yendo.
Yendo has raised $448.0M in total across 5 funding rounds.
Yendo operates a financial technology platform offering an asset-backed credit card. This product provides revolving credit lines by leveraging a customer's vehicle equity, functioning as a Mastercard. It enables users to access credit limits, offering virtual cards, cash advances, and unlimited cashback, thus utilizing car ownership as a financial asset.
Founded in 2021 by Jordan Miller and George Utkov, Yendo emerged from recognizing challenges faced by millions of Americans excluded from traditional credit markets. They saw a significant need for accessible, equitable credit solutions, especially for individuals owning vehicles but struggling with conventional lending criteria.
Yendo primarily serves an estimated 65 million Americans who lack access to mainstream credit or are building their financial standing. The company's mission is to reshape the lending industry towards a model that supports and empowers customers, fostering stronger financial futures through asset-backed credit.
Yendo has raised $448.0M across 5 funding rounds. Most recently, it raised $200.0M Debt in February 2026.
Yendo has raised $448.0M in total across 5 funding rounds.
Yendo's investors include Peter Frank, Afore Capital, Autotech Ventures, BBG Ventures, Carao Ventures, Clocktower Technology Ventures, Convective Capital, Derive Ventures, Flybridge Capital Partners, FPV Fund, Human Capital, Humba Ventures.
Yendo is a Dallas-based fintech company that offers a vehicle-secured credit card, leveraging AI to unlock credit access for underserved consumers using the equity in their cars.[1][2][3] Its primary product is a Mastercard secured by vehicle value, enabling revolving credit with quick mobile onboarding, low origination costs (slashed by up to 95%), and credit building reported to major bureaus without initial credit score impact.[1][2] Yendo targets nonprime Americans—over 65 million people denied meaningful credit—solving the crisis of trapped $4 trillion in vehicle and home equity by automating underwriting, asset verification, and lien filings in seconds, saving customers over $200 million in interest and fees while growing at double-digit monthly rates.[1] With $50M in recent Series B funding and plans for Q4 2025 product launches, Yendo aims to build an inclusive digital bank.[1][3]
Founded in 2020 and formerly known as Otto, Yendo emerged from frustration with predatory title and personal loans charging high rates and fees.[1][2][4] CEO and co-founder Jordan Miller leads the team, driven by a mission to reshape lending "to help rather than hurt" by using car equity for accessible credit.[1][4] Early traction built on proprietary AI for rapid approvals, leading to thousands of cardholders across 23 states by 2024, with expansion to all 50 states planned.[3] Pivotal funding milestones include a $24M Series A in prior years led by FPV Ventures (with Human Capital and Autotech Ventures), $165M in debt financing ($150M led by i80 Group), and a $50M Series B to fuel AI platform growth.[1][3]
Yendo rides the fintech democratization wave, harnessing AI and embedded finance to tap $4T in untapped consumer assets amid rising vehicle ownership (over 280M in the US) and nonprime exclusion (1 in 3 denied credit).[1] Timing aligns with post-pandemic credit tightening, AI fraud surges, and demand for alternatives to payday loans, amplified by regulatory pushes for inclusive banking.[1][4] Market forces like falling AI compute costs and mobile adoption favor Yendo's low-friction model, positioning it to influence the ecosystem by proving scalable, equitable credit—potentially inspiring asset-backed fintechs in housing or other durables while challenging incumbents' high-cost structures.[1][2][3]
Yendo's momentum—fueled by $200M+ funding and nationwide rollout—positions it to capture significant share in underserved lending, with Q4 2025 launches accelerating toward a full digital bank.[1][3] Trends like AI underwriting ubiquity, rising auto equity (amid stable used-car values), and regulatory tailwinds for credit access will propel growth, though competition from neobanks and economic volatility pose risks. Its influence may evolve by redefining "creditworthy," expanding to home equity or multi-asset products, ultimately delivering financial equity to millions and transforming Yendo from innovator to category leader in inclusive fintech.
Key people at Yendo.
