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§ Private Profile · San Francisco, CA, USA
Wrap Media is a technology company.
Wrap Media provides a mobile-first platform that enables businesses to create and deliver interactive, app-like experiences directly within various messaging feeds. Its core product, Mobile Ready Messaging, allows companies to engage customers through social channels, SMS, web, in-app, and email without requiring users to download an application or extensive programming. This proprietary technology facilitates rich, dynamic content delivery, aiming to deepen customer relationships and streamline digital commerce.
The company was founded in 2014 by serial entrepreneur Eric Greenberg. Greenberg's insight stemmed from recognizing the burgeoning importance of mobile messaging as a primary customer touchpoint and the friction points associated with traditional app downloads and static content. His vision was to simplify and enhance mobile engagement by transforming standard message feeds into powerful, interactive communication and transaction channels for brands.
Wrap Media’s solutions are utilized by a range of businesses seeking to improve mobile conversions and customer service. The platform serves clients across various sectors looking to tell their brand story, provide seamless service, or sell products directly where consumers communicate. Wrap envisions a future where "Mobile Moments that Matter" drive significant value by enabling dynamic and immediate interactions, ultimately fostering greater loyalty and commerce for its partners.
Wrap Media has raised $30.0M across 4 funding rounds.
Wrap Media has raised $30.0M in total across 4 funding rounds.
Wrap Media is a technology company founded in 2014 that builds a mobile-first storytelling and commerce platform, delivering app-like experiences through the mobile web in bite-sized "Narrative Web" formats.[1][4] It serves brands, publishers, and digital businesses by solving the problem of low engagement on mobile devices, enabling deeper customer relationships, higher loyalty, and increased commerce conversion without native apps.[1][3] The company has raised $25.2M in total funding, including a $12.7M Series B round and a most recent $9M raise across three rounds, with headquarters in San Francisco and under 25 employees.[1] Note that wrap-media.com appears to represent a separate entity focused on marketing services, distinct from Wrap Media's core tech product.[2]
Wrap Media was founded in 2014 by serial entrepreneur Eric Greenberg, who serves as CEO and has prior experience founding businesses like Acumen Sciences.[1][3][5] The idea emerged from recognizing the shift to mobile messaging as the primary customer touchpoint, where traditional websites fall short in delivering real-time, engaging experiences.[4] Early traction came via its SaaS platform with unique authoring tools, culminating in a pivotal $12.7M Series B funding announcement to launch the groundbreaking mobile storytelling platform.[3] This funding supported scaling the "Narrative Web" as a native app alternative for unprecedented brand activation.[1]
Wrap Media stands out in mobile engagement through these key strengths:
Wrap Media rides the trend of mobile web supremacy over native apps, capitalizing on user fatigue with downloads amid rising messaging app dominance like SMS and chat interfaces.[1][4] Timing aligns with the explosion of real-time mobile commerce and personalized storytelling, where market forces favor lightweight, web-based experiences amid privacy regulations and app store fees.[3] It influences the ecosystem by empowering non-technical brands to compete with tech giants, shifting publishers toward "Narrative Web" models that enhance retention in attention-scarce environments.[1]
Wrap Media is positioned to expand as mobile commerce surges, potentially integrating AI-driven personalization in its Narrative Web for hyper-targeted campaigns. Trends like Web3 messaging and zero-app ecosystems will amplify its edge, evolving it from a platform to an essential infrastructure layer for brands. With strong funding backing, expect partnerships with major publishers and deeper CRM ties, solidifying its role in loyalty-driven revenue—echoing its founding vision of revolutionizing mobile engagement.[1][4]
Wrap Media has raised $30.0M in total across 4 funding rounds.
Wrap Media's investors include Dream Incubator, Salesforce Ventures, Silicon Valley Bank, Takayoshi YAMAKAWA, ProSieben, Raine Ventures, AAF Management Ltd., Floodgate, Lampros Capital Partners, Transmedia Capital, Christopher Crain, FF Angel.
Wrap Media has raised $30.0M across 4 funding rounds. Most recently, it raised $9.0M Other Equity in April 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 20, 2016 | $9M Venture Round | — | Dream Incubator, Salesforce Ventures, Silicon Valley Bank | Announced |
| Mar 3, 2016 | $4M Venture Round | Takayoshi Yamakawa | — | Announced |
| Sep 1, 2015 | $13M Series B | Prosieben, The Raine Group | AAF Management Ltd., Floodgate, Lampros Capital Partners, Raine Ventures, Transmedia Capital, Christopher Crain, Dream Incubator, FF Angel, Salesforce Ventures | Announced |
| Apr 1, 2015 | $4M Series A | FF Angel, Gordon Rubenstein | Floodgate, Raine Ventures | Announced |