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§ Private Profile · Durham, NC, USA
Wrangle is a technology company.
Wrangle develops an AI-powered IT Service Management platform that integrates directly into Slack, providing modern ticketing and workflow automation. The company’s core product streamlines internal helpdesk functions and external customer ticketing, leveraging agentic AI to deflect up to 75% of common requests by using knowledge bases. This intelligent system also offers an AI Agent Copilot feature, which suggests accurate responses, enhancing team efficiency and response times within existing communication channels.
The company was founded by Adam Smith and Jeff Seibert, both former Twitter executives. Their insight stemmed from the observation that many internal and external requests in modern organizations get lost or inefficiently handled within traditional communication platforms. They aimed to build a seamless, integrated solution that would ensure no query goes unaddressed, harnessing the power of AI to automate and organize support flows.
Wrangle caters to diverse teams requiring structured support, including IT help desks, human resources departments, and customer support operations. The company envisions a future where colleagues can effortlessly obtain assistance, all critical requests are meticulously tracked and resolved, and the overall productivity of support teams is transparently showcased. Their long-term objective is to continuously advance AI-driven automation for support functions, making interactions more efficient and effective.
Wrangle has raised $2.0M across 1 funding round.
Wrangle has raised $2.0M in total across 1 funding round.
Wrangle has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $2M Seed | Bloomberg Beta, Eniac Ventures | 3VC, AAF Management Ltd., Accomplice VC, AirAngels, Alumni Ventures, Combustion Ventures, CRV, Flex Capital, Kearny Jackson, Musha Ventures, NEU Venture Capital, Quiet Capital, Redpoint Ventures, Sequoia Capital, Aaron Levie, Gokul Rajaram, Jack Chou, Mathias Biilmann Christensen, Shay Banon, URI Boness, Hustle Fund, Liquid 2 Ventures, TDF Ventures | Announced |
Wrangle has raised $2.0M in total across 1 funding round.
Wrangle's investors include Bloomberg Beta, Eniac Ventures, 3VC, AAF Management Ltd., Accomplice VC, AirAngels, Alumni Ventures, Combustion Ventures, CRV, Flex Capital, Kearny Jackson, Musha Ventures.
Wrangle is a SaaS platform that automates workflows, ticketing, and approvals directly within collaboration tools like Slack and Microsoft Teams, targeting busy remote and hybrid teams.[1][2][4] Founded in 2020, it serves organizations needing to streamline recurring processes such as employee onboarding, contract approvals, bug reports, and help tickets, with over 800 organizations using it to complete more than 10,000 workflows by early 2022; it has since evolved to include AI-powered features like ticket deflection (resolving 75% of common tickets via knowledge bases), auto-tagging, natural language insights, and no-code workflow builders.[1][4] The product solves the chaos of distributed work by keeping everything in-chat, reducing context-switching, and providing automated checklists, notifications, and reporting—saving teams hundreds of hours monthly, as seen with customers like AvantStay.[1]
Growth momentum includes a $2M oversubscribed pre-seed round in 2022, bootstrapping until launch in February 2021, and expansions into AI deflection, integrations (e.g., Zapier, Notion), and sectors like HR, marketing, legal, product/engineering, and customer success.[1][4]
Wrangle was founded in 2020 by Adam Smith (ex-COO) and Adam Long (ex-CTO/Chief Product Officer), who bootstrapped the fully remote company after scaling their prior venture, Automated Insights (AI), to 80+ employees with Fortune 500 partnerships before its acquisition by Vista Equity Partners.[1][2] The idea emerged from their frustrations at AI: managing workflows in remote settings was inefficient, with scattered requests, unclear ownership, and manual tracking across tools.[1][2] They built Wrangle to automate processes natively in Slack/Teams, launching publicly in February 2021—quickly gaining traction with 800+ organizations and 10,000+ workflows completed.[1] A pivotal early win was customer adoption for high-growth use cases like bug reports and refunds at AvantStay, validating the in-tool automation amid hybrid work shifts.[1]
(Note: Distinct from unrelated entities like a Minnesota digital agency [3], AI hiring tool at wrangle.ai [5], or AI governance firm at wrangleai.com [6].)
Wrangle rides the hybrid/remote work trend and AI-agentic ITSM wave, addressing distributed teams' pain in workflow fragmentation post-2020—where tools like Slack exploded but ops lagged.[1][2][4] Timing aligns with AI maturation for no-code automation, deflecting routine tickets to free humans for complex work, amid market forces like labor shortages and cost pressures favoring in-tool efficiency over bloated suites (e.g., vs. Jira/Zendesk).[1][4] It influences the ecosystem by embedding ITSM in comms platforms, boosting adoption in growing startups/SMBs (e.g., AvantStay), and enabling scalable ops in high-velocity sectors—potentially accelerating as AI governance and multi-tool integrations standardize.[1][4]
Wrangle is poised to expand as AI-native workflows dominate ITSM, with trends like agentic AI, deeper Slack ecosystem plays, and enterprise hybrid mandates fueling growth beyond its 2022 pre-seed base.[1][4] Next steps likely include more AI copilot features, vertical-specific templates, and global scaling via integrations—evolving from workflow automation to full agentic ops platforms. Its influence could grow by powering "invisible" efficiency in remote-first orgs, turning Slack into a true ops hub and redefining no-code for distributed teams—cementing its edge in the automation arms race.[4]