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Wonderskin develops innovative long-wear beauty products, emphasizing proprietary technology. Their portfolio includes color cosmetics for lips, eyes, and brows, as well as skincare, designed for extended efficacy and simplified application. The company focuses on formulations that deliver lasting results, aiming to optimize daily beauty routines through advanced product development.
Wonderskin was established in 2020. The brand emerged from DCB Lab, an incubator and advisory firm founded by Douglas Cooper, who initiated DCB Lab in 2019 following his departure from another beauty venture. Marina Kalenchyts serves as a co-founder, contributing to the brand's strategic development and market expansion. The underlying insight was to leverage technological advancements to create high-performance beauty products that offer durability and convenience.
Wonderskin primarily serves consumers seeking efficient, long-lasting cosmetic solutions. The company's vision centers on redefining the beauty industry by consistently introducing products that challenge conventional expectations of wear and application. It aims to empower individuals with reliable beauty tools that perform effectively throughout the day.
Wonderskin has raised $50.0M across 1 funding round.
Wonderskin has raised $50.0M in total across 1 funding round.
Wonderskin has raised $50.0M across 1 funding round. Most recently, it raised $50.0M Series A in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $50M Series A | Insight Partners | AngelPad, Fuel Venture Capital | Announced |
Wonderskin has raised $50.0M in total across 1 funding round.
Wonderskin's investors include Insight Partners, AngelPad, Fuel Venture Capital.
Wonderskin is a beauty brand that develops innovative skincare and makeup products powered by patented technology, such as the viral Wonder Blading Lip Stain Masque, targeting consumers frustrated with short-wear cosmetics.[1][2][3][4] It serves beauty enthusiasts seeking effortless, long-lasting solutions like transfer-proof, waterproof lip stains, eyeliners, brow products, and serums, solving the problem of constant reapplication by sealing pigment into the skin for all-day wear.[2][3][5] The company has shown strong growth momentum, closing a $50M Series A round in May 2025 led by Insight Partners to fuel retail expansion and product innovation, with headquarters in London, U.S. manufacturing, and reported revenue of $15.5M.[2][4]
Wonderskin was founded to address the trade-off between long-wear makeup and comfort, emerging from a mission to create effortless, science-backed beauty that eliminates reapplication struggles.[3] Key figure Renata Helfman, a celebrity makeup artist turned clean beauty advocate who opened a natural products boutique in Los Angeles in 2007, partners with the brand, collaborating with renowned makeup artists on formulations.[3] The idea gained traction through the patented Wonder Blading technology, a peel-off lip stain that went viral on TikTok, propelling Wonderskin to global recognition and category leadership in lip stains before expanding its portfolio.[4]
Wonderskin rides the wave of tech-enabled beauty innovation, blending cosmetics with proprietary science to disrupt a $500B+ industry shifting toward performance-driven, social-media-fueled products.[1][4] Timing aligns with post-pandemic demand for low-maintenance, long-wear solutions amid hybrid lifestyles, amplified by TikTok's role in viral product discovery.[4] Market forces like e-commerce growth and clean beauty trends favor its direct-to-consumer approach, while Insight Partners' backing positions it to influence retail expansion and new categories, challenging incumbents with lab-backed disruptors.[4]
Wonderskin is primed for accelerated growth through retail push and category expansions teased post-Series A, leveraging its viral IP to capture more share in long-wear beauty.[4] Trends like AI-driven personalization and social commerce will shape its path, potentially evolving it from TikTok sensation to mainstream powerhouse with broader tech integrations in formulations. Its influence could redefine cosmetics as a science-first category, empowering effortless beauty at scale—echoing its founding promise to make stunning looks as simple as they are lasting.[3][4]
