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§ Private Profile · Seoul, Seoul-t'ukpyolsi, South Korea
WishLink is a technology company.
Wishlink provides a digital product discovery platform connecting brands with content creators for streamlined commerce. It offers technology enabling creators to curate and promote products directly within their social media content, linking audiences to purchase opportunities. This system enhances brand visibility and sales by converting creator influence into direct transactional outcomes.
Founded in 2022 by Divyansh Ameta, Shaurya Gupta, and Chandan Yadav, Wishlink originated from the observation that social media increasingly drives consumer shopping. The founders identified inefficiency in how consumers purchased from creator recommendations and how creators monetized their influence. Their platform was built to optimize this emerging creator economy.
The platform serves brands seeking creator-driven sales and content creators aiming for effective monetization. It benefits social media users by offering a direct path from content inspiration to product acquisition. Wishlink is committed to integrating social commerce as a fundamental element of the retail landscape.
WishLink has raised $24.5M across 2 funding rounds.
WishLink has raised $24.5M in total across 2 funding rounds.
WishLink has raised $24.5M in total across 2 funding rounds.
WishLink's investors include Elevation Capital, Fundamentum, Amit Aggarwal, Ashish Kumar.
WishLink has raised $24.5M across 2 funding rounds. Most recently, it raised $17.5M Series B in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 24, 2026 | $17.5M Series B | — | Elevation Capital, Fundamentum | Announced |
| Feb 5, 2024 | $7M Series A | Amit Aggarwal, Ashish Kumar | — | Announced |
Wishlink is a social commerce platform founded in 2022 that connects creators with brands to facilitate product tagging, personalized storefronts, and seamless shopping from social media content[1][2][3][6]. It serves creators (enabling monetization via commissions), brands (driving trackable sales at scale), and 25M+ monthly users seeking recommendations, solving pain points like difficult link-sharing on Instagram/YouTube and inefficient creator-brand collaborations[1][2][6]. With 41 employees, ₹81.42 Cr ($10M) in funding including a Series A round, and backing from Elevation Capital and The Fundamentum Partnership, Wishlink has achieved early traction with 15k+ creators and focuses on categories like fashion, beauty, home decor, lifestyle, and travel[1][2][3][6].
Wishlink was founded in 2022 by Divyansh Ameta, Shaurya Gupta, and Chandan Yadav in Gurugram, India, after they noticed social media's shift toward creator-driven shopping—fashion hauls, makeup tutorials, and "link please" comments—but frustrating barriers for users, creators, and brands[1][3]. Observing scarce solutions amid growing reliance on influencers for purchases, the trio built a platform to enable easy product tagging, monetization, and sales tracking[1][2]. Pivotal early momentum includes scaling to 25M+ users and 15k+ creators, with rapid funding like a $7M Series A two years ago, establishing it as a private limited company in the Series A stage[1][2][3].
Wishlink stands out in social commerce through creator-centric tools and brand efficiency:
Wishlink rides the explosive creator economy and social commerce wave, where e-commerce intersects social media, fueled by India's digital user boom and influencer trust over traditional ads[1][2][3][5]. Timing aligns with post-2022 surges in short-form video shopping and affiliate models, amplified by platforms like Instagram Reels; market forces like rising creator numbers (15k+ on Wishlink) and brand needs for cost-effective acquisition favor its model[1][6]. It influences the ecosystem by pioneering creator-led distribution in India, enabling genuine collaborations, measurable sales, and community-driven discovery, positioning Gurugram as a social commerce hub alongside global peers[2][3][4].
Wishlink's momentum—25M users, Series A funding, and tool expansions like Engage—signals strong scaling potential in India's $50B+ social commerce market[1][2][3]. Next steps likely include deeper AI for matching, global expansion beyond India, and category diversification amid rising live shopping trends. As creator tools evolve with Web3 monetization and AR try-ons, Wishlink could amplify its influence, transforming how 25M+ users shop via trusted voices, much like it revolutionized link-sharing from those early "link please" frustrations[1][6].