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Winrate delivers an AI-powered sales platform that identifies perfect-fit accounts and equips sellers for success. As the first Slack-native customer communications platform, it integrates directly into sales workflows for efficient customer engagement. This eliminates the need for a Go-to-Market engineer, boosting seller productivity through embedded, intelligent communication.
The company was founded by Steve Travaglini, a recognized Pavillion CRO of the Year. His deep sales leadership experience provided the core insight into challenges like fragmented customer dialogue and inefficient lead identification. This understanding drove Winrate’s development, building a solution for sales professionals.
Winrate targets sales organizations aiming to optimize customer engagement, acquisition, and retention. Its vision empowers businesses to engage, win, and retain customers via a seamless, intelligent communication experience. The platform aims to simplify interactions and cultivate stronger, more productive client relationships.
Winrate has raised $1.0M across 1 funding round.
Winrate has raised $1.0M in total across 1 funding round.
Winrate is an AI-powered sales platform that automates repetitive tasks for sales teams, delivering perfect-fit accounts, real-time notifications on target signals, and high-quality meeting prep to boost win rates.[2][1] Founded by former CRO Steve Travaglini, it serves sales leaders, RevOps, and account managers at B2B companies by solving inefficiencies like manual research, CRM updates, deck building, and deal gap spotting—saving reps over 10 hours weekly per early beta feedback.[1][2] After pivoting from a Slack-native salesroom and securing $1.2M in pre-seed funding led by York IE in early 2025, Winrate shows strong growth with hundreds on the waitlist, 50 beta testers, and new hires including a technical co-founder.[1]
Winrate was founded in July 2024 by Steve Travaglini, ex-CRO of LinkSquares—a legal software firm where he scaled outbound sales to $50M ARR, raised $161M in VC, and drove 90% of revenue from cold outreach despite evolving spam filters and personalization challenges.[1][6] The idea stemmed from Travaglini's sales expertise: helping reps "win at sales" by tackling preparation hurdles, initially as a Slack-native digital salesroom for buyer-seller collaboration.[3][1] After six months of setbacks and VC feedback deeming it "not a big enough problem," Winrate pivoted in late 2024 to an AI sales assistant using LLMs for automated research dossiers sent via email, text, Slack, or web.[1] This shift unlocked traction—joining York IE's Labs program in September 2024 for product and GTM support, followed by $1.2M pre-seed in January 2025, beta users, and team expansion.[1][3]
(Note: WinrateConsulting.com refers to a separate coaching firm for home services, unrelated to this AI sales tech company.[4][5])
Winrate rides the AI agent wave transforming GTM, where sales teams grapple with tool sprawl, manual research, and shrinking outbound efficacy amid advanced spam filters and personalization demands—trends Travaglini navigated at LinkSquares.[1][6][2] Timing is ideal post-2024 AI boom, as LLMs enable scalable, high-impact prep that replicates top performers without GTM engineers, addressing a "not big enough" problem reframed into acute pain for B2B sellers.[1] Market forces like rising CAC, pipeline pressure, and RevOps demands favor it, especially with York IE's ecosystem backing (200+ ops team, J.P. Morgan ties).[3] It influences by consolidating tools, boosting efficiency in a $100B+ sales tech market, and proving pivots pay off for early-stage founders.
Winrate is poised to expand from beta to full launch, leveraging its waitlist and funding to hire aggressively while iterating on notification-driven AI for deeper integrations (e.g., CRM handoffs, expansion signals).[1][2] Trends like AI sales copilots and outbound revival via signals will propel it, potentially hitting product-market fit as sales orgs prioritize win-rate tools amid economic scrutiny. Its influence could grow by empowering CROs like Travaglini to clone high-performers at scale, redefining sales prep efficiency and circling back to its core mission: turning sales losses into consistent wins.[1][6]
Winrate has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2024 | $1M Seed | — | Cultivation Capital, Dolby Family Ventures, Draper Associates, FAR OUT Ventures, Glasswing Ventures, Grit Ventures, Gutbrain Ventures, Ultratech Capital Partners, Keith Masback | Announced |
Winrate has raised $1.0M in total across 1 funding round.
Winrate's investors include Cultivation Capital, Dolby Family Ventures, Draper Associates, Far Out Ventures, Glasswing Ventures, Grit Ventures, Gutbrain Ventures, Ultratech Capital Partners, Keith Masback.
