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§ Private Profile · Mumbai
Wify is a technology company.
Wify offers a technology platform empowering brands to manage their post-purchase consumer experience, particularly in home improvement and furnishings. The platform orchestrates services including product installation, assembly, after-sales support, and warranty management. It leverages proprietary technology to organize and upskill blue-collar workers, ensuring efficient, standardized service delivery.
Founded in 2019 by Deepanshu Goel and Vikram Sharma, Wify emerged from recognizing prevalent inefficiencies within post-purchase service logistics. The founders aimed to build a unified technological solution, professionalizing service delivery for brands while also providing a structured framework for the skilled workforce.
Wify serves brands prioritizing an enhanced, reliable post-purchase journey for their customers. The company seeks to elevate industry service standards by technologically connecting brands with a trained workforce. Its vision involves seamlessly integrating complex service logistics, fostering superior customer satisfaction and operational excellence for partners.
Wify has raised $3.6M across 2 funding rounds.
Wify has raised $3.6M in total across 2 funding rounds.
Wify has raised $3.6M in total across 2 funding rounds.
Wify's investors include AngelList, Ground Up Ventures, Kearny Jackson, Long Journey Ventures, Ludlow Ventures, Paradigm, Shrug Capital, Julia DeWahl, Moshe Lifschitz, Neil Parikh.
Wify has raised $3.6M across 2 funding rounds. Most recently, it raised $600K Pre-Series A in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 28, 2024 | $600K Seed Plus | — | — | Announced |
| Jun 1, 2024 | $3M Seed | — | AngelList, Ground UP Ventures, Kearny Jackson, Long Journey Ventures, Ludlow Ventures, Paradigm, Shrug Capital, Julia Dewahl, Moshe Lifschitz, Neil Parikh | Announced |
Wify is a Mumbai-based technology platform founded in 2019 that provides on-demand verified technicians for home installation, maintenance, and post-purchase services, helping brands like IKEA, Livspace, Homelane, and Hettich manage the full product lifecycle from assembly to warranty.[3][4][5] It serves e-commerce brands and consumers in the home improvement sector by addressing the critical gap in India's non-DIY market for durable goods like furniture and appliances, using proprietary tech to skill blue-collar workers into micro-entrepreneurs via a gig marketplace.[1][3] With over ₹34.4 Cr in FY24 revenue, $7M+ in seed funding (last round June 2024), 202 employees, and strong growth, Wify has become the largest player in on-site services, creating thousands of jobs.[3][4][5]
Wify was co-founded in 2019 by Vikram Sharma (CEO), an industrial engineer with an MBA from Harvard Business School, prior experience as CEO of BP Ergo and Husco Hydraulics India, McKinsey consultant, and co-founder of Carcrew; and Deepanshu Goel (COO), an engineer with an MBA from Carnegie Mellon, who worked at IBM, Amazon Air, and Alexa teams in Seattle.[3] The idea emerged from the booming online sales of durable goods like furniture and appliances in India, where DIY installation fails due to cultural and skill gaps—Wify positioned itself as the B2B solution for last-mile assembly and setup.[3] Early traction came from partnering with over 100 brands, scaling to dominance through its tech platform for order management, technician skilling, and gig matching, hitting seed funding and revenue milestones by FY24.[3][4][5]
(Note: Search results show a separate, unrelated "Wify" from 2015 in Belgium focused on app-less communication; this analysis centers on the Mumbai-based home services firm matching the query.[2])
Wify rides the explosive growth of India's e-commerce for durables—furniture and appliances—where online purchases surge but installation remains a pain point, especially in a DIY-unfriendly market.[3] Timing aligns with rising consumer demand for seamless post-purchase experiences amid platforms like IKEA and Livspace expanding, plus gig economy tailwinds creating blue-collar opportunities.[1][3][4] Market forces like urbanization, premium home goods boom, and brands outsourcing last-mile ops favor Wify, positioning it as a key enabler in the $10B+ home services sector while influencing skilling trends and reducing brand churn through reliable service.[3][5]
Wify's momentum—₹34.4 Cr revenue, recent seed funding, and brand dominance—sets it up for series A expansion, potentially into new categories like white goods maintenance or pan-India scaling.[4][5] Trends like AI-driven matching, deeper warranty integrations, and gig worker formalization will shape its path, amplifying influence in India's home tech ecosystem.[3] As e-commerce durables hit new highs, Wify could redefine post-purchase as a revenue driver for brands, evolving from installer to full lifecycle partner—watch for acquisition interest from larger players. This builds on its core strength: bridging online sales gaps with skilled, on-demand execution.[3][5]