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§ Private Profile · Maloy, Norway
Whereby is a technology company.
Whereby provides an accessible, real-time video communication platform designed for frictionless virtual meetings and embeddable video solutions. The service focuses on simplicity and ease of use, enabling individuals and organizations to integrate video conferencing capabilities directly into their web applications or platforms. This approach allows for seamless collaboration, removing barriers associated with traditional video meeting software and supporting flexible work environments.
The company's journey began in 2013 as an internal summer intern project named appear.in within the Norwegian telecom company Telenor. In 2017, the video service spun out to become an independent entity under the ownership of Videonor AS, a company rooted in a remote Norwegian community. This origin reflects an early insight into the growing demand for flexible remote communication tools, leading to the development of a user-centric video product.
Whereby primarily serves remote-first businesses, distributed teams, and individuals who prioritize straightforward, reliable video communication. Its vision centers on promoting a flexible working culture, empowering users to work and live where they thrive. The company endeavors to extend the benefits of this flexible work model globally, shaping the future of work towards greater autonomy and geographic independence through its intuitive video platform.
Whereby has raised $12.0M across 1 funding round.
Whereby has raised $12.0M in total across 1 funding round.
Whereby has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series A in March 2021.
Whereby is a Norwegian technology company that builds a secure, browser-based video conferencing platform powered by WebRTC, enabling instant video calls without downloads.[3][5] It serves individuals, teams, business users, and developers—particularly in telehealth, digital mental health, hybrid work, and product integration—solving the problem of cumbersome video communication by offering customizable, reliable rooms with features like screen sharing, chat, transcriptions, and virtual whiteboards.[1][2][5] As a subsidiary of Videonor AS, Whereby has raised $13.43M in funding, generates around $27.7M in revenue, and maintains growth through constant iteration, including features for inclusive hybrid meetings and sovereign European digital solutions.[1][2][5]
Whereby originated in 2013 as appear.in, a summer intern project within Norwegian telecom giant Telenor, focusing on simple browser-based video calls.[3] In 2017, it spun out from Telenor to become an independent entity under Video Communication Service AS and parent company Videonor AS, rebranding to Whereby while headquartered in Maløy, Norway.[1][2][3] This transition marked a pivotal moment, allowing the small, passionate team to prioritize remote-first flexibility, evolving from a basic tool into a scalable platform amid rising demand for seamless video solutions.[3]
Whereby rides the hybrid and remote work trend, accelerated by post-pandemic shifts where 96% of workers demand flexibility but only 47% receive it, per Harvard Business Review research.[4] Its timing aligns with growing needs for sustainable, distraction-free tools that reduce commuting and enable global teams, influencing the ecosystem by powering NHS hybrid healthcare via DrDoctor, boosting therapist satisfaction at Oh My Mood, and providing trusted APIs for telehealth platforms.[5] In a market crowded with Zoom-like giants, Whereby's no-fuss, embeddable model supports Europe's push for data-sovereign tech, competing with players like Shindig and Linkello while differentiating through developer-friendly integration.[1]
Whereby is poised to expand its Embedded offerings as AI-enhanced video (e.g., real-time transcription, virtual collaboration) and regulated sectors like healthcare demand seamless, privacy-first integrations.[5] Trends like fully distributed teams and sovereign cloud solutions will propel growth, potentially through partnerships or further funding beyond its 2021 raise, evolving its influence from niche remote tool to core infrastructure for hybrid ecosystems.[1][3][4] This positions Whereby to thrive where location-independent work becomes the norm, fulfilling its mission that anywhere truly works.[3]
Whereby has raised $12.0M in total across 1 funding round.
Whereby's investors include 20VC, Active Capital, Addition, Adjacent, AirAngels, Airtree Ventures, Andreessen Horowitz, Anti fund, Awesome People Ventures, Benchmark, Boldstart Ventures, Bond.