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§ Private Profile · Bengaluru, India
Socially distributed fintech platform for underserved small-town families.
WeRize operates a full-stack financial services platform, developing and distributing customized credit, insurance, and savings products. It leverages a socially distributed model to deliver tailored financial solutions for underserved customers in India's smaller towns. This approach provides a relevant portfolio of financial instruments, directly addressing significant market gaps.
Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize originated from the insight that a substantial demographic in India's smaller towns lacked access to appropriate financial services. Leveraging their fintech experience, the founders aimed to build a localized platform to effectively serve these communities, bridging the financial inclusion gap.
WeRize primarily serves an estimated 300 million individuals and families across over 5,000 Indian towns, a population often overlooked by conventional financial institutions. The company's vision is to become India's premier socially distributed financial services brand, expanding access to personalized financial products to economically empower vast, underserved segments.
WeRize has raised $34.8M across 4 funding rounds.
WeRize has raised $34.8M in total across 4 funding rounds.
WeRize has raised $34.8M across 4 funding rounds. Most recently, it raised $6.8M Other Equity in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 21, 2026 | $6.8M Venture Round | Sony Ventures | 3one4 Capital | Announced |
| Jun 1, 2022 | $16M Series B | British International Investment, Sony | Antler, Picus Capital, 3one4 Capital, Kalaari Capital, Orios Venture Partners | Announced |
| Sep 1, 2021 | $8M Series A | 3one4 Capital, Picus Capital, Kalaari Capital, Orios Venture Partners | Antler | Announced |
| Jan 1, 2019 | $4M Seed | — | Picus Capital | Announced |
WeRize is a Bengaluru-based fintech company founded in 2019 that manufactures and distributes customized lending, banking, group insurance, and savings products for emerging middle-class families in over 5,000 small towns across India.[1][2] Targeting the underserved financial needs of 300 million individuals in tier-2 and lower cities, it operates a full-stack platform emphasizing high-touch sales and after-sales services through a proprietary "Social Shopify of Finance" tech model, enabling 10,000+ financially literate freelancers to sell products within their social circles.[1][2][3] The company has raised $25.75 million in equity funding at a $115.5 million valuation from investors like British International Investment, Sony Japan, and 3one4 Capital, achieving profitability and eyeing a $200 million annualized revenue run rate by 2025, backed by over a billion customer data points for product customization.[1][2]
WeRize emerged from insights into the financial exclusion of small-town India, with founders conducting 72 months of research before formally launching operations in 2019 (company incorporation at the end of 2018).[2][3] Key founders include individuals with prior experience at Amazon India, including one who worked under Amit Agrawal, the current Amazon India head, gaining expertise in operations and scaling.[3] The idea crystallized from observing underserved lower middle-class segments in tier-2+ cities, where traditional banks and DIY fintech apps fail due to the need for personalized, trust-based services; this led to building a socially distributed model focusing on customized mortgages, unsecured credit, insurance, and savings.[2][3]
Early traction came from developing a tech platform to onboard and manage freelancers at scale across 2,500+ cities without physical branches, marking a pivotal innovation in distribution.[2][3] By leveraging social networks for high-touch engagement, WeRize addressed trust and unit economics challenges, rapidly scaling to 10,000+ freelancers and gathering extensive data for refined underwriting and products.[1][2]
WeRize rides the fintech democratization wave in India's tier-2+ cities, where 5000+ small towns house 300 million underserved families needing non-DIY financial services amid rising middle-class aspirations.[2][3] Timing aligns with post-2019 digital infrastructure growth (UPI, Aadhaar) and investor interest in impact fintech, as evidenced by funding from sovereign funds like BII and corporates like Sony.[1][2] Market forces favoring it include traditional banks' retreat from low-margin segments and fintechs' urban bias, creating a $100B+ opportunity in customized products; WeRize influences the ecosystem by proving social-freelancer models for high-touch fintech, potentially inspiring hybrid distribution in emerging markets.[2][3]
WeRize is poised to dominate small-town fintech with its scalable social model, targeting $200M revenue by 2025 through data-driven expansion and new products.[1] Trends like AI-enhanced underwriting, deeper insurance penetration, and freelancer gig economy growth will accelerate its trajectory, potentially pushing valuation past $500M via international adaptation.[2] Its influence may evolve from niche disruptor to category creator, reshaping how fintech serves the global "next billion" users—echoing its founding mission to financialize small-town India.[1][2][3]
WeRize has raised $34.8M in total across 4 funding rounds.
WeRize's investors include Sony Ventures, 3one4 Capital, British International Investment, Sony, Antler, Picus Capital, Kalaari Capital, Orios Venture Partners.