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Wareness.io, a VSC Studio, operates as a specialized marketing consultancy and seed investment fund focused on hardware and Internet of Things startups. It integrates strategic brand building, public relations, and early-stage capital to accelerate market presence. This unique model amplifies reach, propelling portfolio companies to widespread recognition and commercial success.
Established in 2013, Wareness.io was founded by Vijay Chattha, also founder of VSC, a prominent public relations firm. The core insight recognized hardware companies needed a unified support system, merging seed funding with expert marketing and communications guidance. This approach directly addressed challenges in hardware product development and market entry.
The firm partners with emerging hardware and IoT companies, guiding them from initial concepts to established market players. Its vision transforms innovative startups into well-known brands through comprehensive, integrated backing. Wareness.io cultivates lasting market presence and unlocks significant value for its portfolio via hands-on engagement.
Wareness.io has 2 tracked investments across 2 companies. The latest tracked deal is $8.0M Series A in goTenna in March 2016.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Mar 1, 2016 | goTenna | $8.0M Series A | Walden Venture Capital | Access Venture Partners, Ankona Capital, Blackbird Ventures Australia, Bloomberg Beta, Cota Capital, Felicis Ventures, FirstMark Capital, GFT Ventures, Marcy Venture Partners, Next Frontier Capital, Pear VC, Upfront Ventures, VSC Ventures, Walden Catalyst Ventures, Howard Finkelstein, Kenneth Horowitz, BBG Ventures, Mentortech Ventures |
| Jan 1, 2015 | Navdy | $20.0M Series A | Upfront Ventures | AngelPad, Breakpoint Capital, Compound, Curie.bio, Eniac Ventures, Magical Capital, Mayfield, NCT Ventures, Operator Partners, VSC Ventures, David Yaffe, Formation 8, Ludlow Ventures, Promus Ventures, Qualcomm Ventures |
