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§ Private Profile · 3090 Nowitzki Way Ste 300, Dallas, Texas, 75219, United States
VRGL is a technology company.
VRGL provides a wealth management data analytics platform that offers automated data extraction and portfolio analysis. This software assists financial advisors in transforming intricate financial data into actionable investment insights, facilitating compliant and repeatable workflows. The platform is designed to standardize how financial advice is prepared and analyzed, ultimately supporting client acquisition and engagement efforts.
The company was founded in 2021 by Joshua Zimmerman, who identified a need for greater transparency and collaboration within the wealth management sector. The initial insight was to streamline the client acquisition process for financial advisors by offering a robust tool for objective risk assessment and proposal generation. This approach aimed to enhance the efficiency and effectiveness of advisory firms.
The primary users of VRGL's platform are financial advisors and wealth management firms looking to refine their client engagement strategies. The company’s vision centers on empowering these firms to accelerate client acquisition and provide personalized investment proposals. It strives to foster a higher level of transparency and collaboration between advisors and their clientele.
VRGL has raised $21.0M across 2 funding rounds.
VRGL has raised $21.0M in total across 2 funding rounds.
VRGL has raised $21.0M across 2 funding rounds. Most recently, it raised $6.0M Series U in August 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2024 | $6M Series U | — | FINTOP Capital, SOSV, Anselm Adams | Announced |
| Aug 1, 2022 | $15M Series A | FINTOP Capital, Andy Newcomb | SOSV, Anselm Adams, Adam Checchi, Dynasty Financial Partners, Flyover Capital, Northwestern Mutual Future Ventures, Kyle Bethancourt, The Compound Capital | Announced |
VRGL has raised $21.0M in total across 2 funding rounds.
VRGL's investors include FINTOP Capital, SOSV, Anselm Adams, Andy Newcomb, Adam Checchi, Dynasty Financial Partners, Flyover Capital, Northwestern Mutual Future Ventures, Kyle Bethancourt, The Compound Capital.
VRGL is a wealth management technology company founded in 2021 and headquartered in Dallas, Texas, that builds a SaaS platform to accelerate client acquisition, proposal management, and retention for financial advisors and wealth management firms.[1][4][5] The product enables no-touch PDF statement extraction and aggregation from multiple custodians, delivering institutional-grade analytics across five pillars—performance, risk, diversification, taxes, and fees—to provide a holistic portfolio view, generate compliant proposals, and demonstrate advisor value quickly.[1][2][3][5][6] It serves wealth advisors by solving manual data processing bottlenecks, speeding time-to-revenue, and integrating with tools like BridgeFT for ongoing monitoring, with early adopters reporting 75% faster proposals and significant AUM growth.[2][6]
VRGL was founded in 2021 by pioneers in institutional wealth management software, drawing inspiration from Virgil, the Roman poet symbolizing reason and guidance, to help advisors navigate client portfolios with quantitative insights.[1][3][4] Co-founder and initial CEO Josh Smith (also referenced as Josh Zimmerman or "JZ" in tech roles) led the launch announced on March 22, 2022, emphasizing automated statement analysis to close business faster during beta tests.[1][3] Kyle Zasky later became CEO, bringing 30 years of fintech experience, including founding EdgeTrade (acquired by Knight/Virtu in 2008), leading LayerOne Financial (acquired by JP Morgan in 2024), and venture capital work.[3] Early traction came from its unique PDF extraction for held-away assets, evolving via partnerships like BridgeFT to add ongoing monitoring and reduce integration overhead.[2]
VRGL rides the WealthTech wave, addressing rising demand for data-driven personalization amid regulatory pressures for transparency and fiduciary standards in a fragmented advisory market.[1][2][5] Timing aligns with post-2022 market volatility and AI advancements in fintech, where advisors manage diverse held-away assets but lack tools for quick, holistic analysis—VRGL fills this by democratizing institutional analytics for RIAs and independents.[3][6] Market forces like custodian data silos and competition from manual Excel workflows favor its automation, while partnerships (e.g., Charles Schwab, BridgeFT) embed it in ecosystems, influencing advisor efficiency and AUM growth industry-wide.[2][5]
VRGL is poised to expand beyond acquisition into full lifecycle management, leveraging AI-powered analytics and monitoring to capture recurring revenue from retention tools amid growing RIA consolidation.[2][6] Trends like embedded wealth analytics in CRM platforms and regulatory emphasis on fee/risk disclosure will amplify its edge, potentially driving acquisitions by larger fintechs given founders' exit history.[3] As WealthTech matures, VRGL's focus on advisor empowerment could evolve it into a core infrastructure layer, sustaining momentum through client wins and scalable integrations—reinforcing its role as the guide accelerating advisory growth in a data-rich era.[1][2]