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§ Private Profile · Sydney, Australia
Vow is a technology company.
Vow has raised $55.9M across 3 funding rounds.
Key people at Vow.
Vow has raised $55.9M in total across 3 funding rounds.
Vow develops and produces novel cultivated meat products, moving beyond replicating existing meats to create entirely new taste and nutritional experiences. The company employs a proprietary three-step process involving the selection of specific animal cells, their expansion in large bioreactors, and subsequent crafting into distinct food items. This advanced manufacturing platform, featuring a 20,000-liter bioreactor, enables the production of unique offerings such as Forged Parfait, derived from Japanese quail cells.
The company was founded in 2019 by George Peppou and Tim Noakesmith. Their foundational insight stemmed from the environmental and resource limitations of traditional animal agriculture, recognizing the potential for cultivated meat to provide alternative, sustainable food sources. This approach allows Vow to develop and bring to market new forms of protein that complement existing food systems.
Vow’s cultivated meat products are currently available to consumers in restaurant settings, with initial commercial sales of Forged Parfait taking place in Singapore. The company anticipates expanding its market presence, having secured regulatory approvals for Australia and New Zealand. Vow’s vision centers on making a diverse range of innovative meat products widely accessible, contributing to a future food system capable of feeding a global population.
Vow has raised $55.9M in total across 3 funding rounds.
Vow's investors include Blackbird Ventures Australia, Prosperity7 Ventures, SOSV, Spark Capital, Cavallo Ventures, Grok Ventures, Hostplus, NGS Super, Pavilion Capital, PeakBridge, Square Peg Capital, Tenacious Ventures.
Vow has raised $55.9M across 3 funding rounds. Most recently, it raised $49.0M Series A in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2022 | $49M Series A | Blackbird Ventures Australia, Prosperity7 Ventures | SOSV, Spark Capital, Cavallo Ventures, Grok Ventures, Hostplus, NGS Super, Pavilion Capital, PeakBridge, Square PEG Capital, Tenacious Ventures, JIM Adler | Announced |
| Oct 1, 2022 | $920K Seed | — | Capitalize VC, Chloe Capital, Jenny Fielding, Scott Hartley, Everywhere Ventures (The Fund), Hustle Fund, KB Partners | Announced |
| Jan 12, 2021 | $5.9M Seed | James Tynan | Blackbird Ventures, Mike Cannon Brookes, Sarah Nolet | Announced |
VOW is a New York–based technology company building an AI-powered operating system for live events and premium experiences. The company’s product is an all-in-one platform that unifies event and guest management, ticketing, communications, seating, access control, and on-site execution into a single intelligent command center. VOW serves event professionals in media, entertainment, sports, corporate, and philanthropy sectors, helping them streamline complex workflows and deliver hyper-personalized guest experiences at scale.
By collapsing dozens of fragmented tools into one seamless system, VOW solves a major pain point: the operational chaos of modern event planning. The platform acts as a digital event team in the cloud, offering organizers superpowers and guests a real-time, concierge-like experience. Since its launch in Spring 2023, VOW has gained rapid traction with high-profile clients including NBC’s *Saturday Night Live*, PFL-MMA, The Tony Awards, GLAAD Media, and NYU, and recently closed a seed round led by KB Partners to accelerate its vision of redefining the live experience economy.
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VOW was founded by Jennifer Brisman, a veteran event producer with over 20 years of experience producing hundreds of live events and managing nearly $60M in contracts. Having worked across media, entertainment, and corporate events, Brisman experienced firsthand the inefficiencies of juggling 10+ disconnected tools for guest lists, ticketing, seating, communications, and logistics. That frustration sparked the idea for VOW: an integrated, intelligent platform that could act as a central nervous system for live events.
The company began taking shape during the pandemic, when Brisman’s earlier venture, VOW Digital Health, helped bring over $1.5B in event revenue back online by deploying unique COVID screening technology for major brands like Uber and Peloton. That experience underscored the need for a unified, tech-first approach to live experiences. Rebranded and refocused, VOW emerged as an AI-supported operating system for the live experience economy, later joining Techstars’ Sports, Media & Entertainment accelerator and securing seed funding to scale its platform.
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VOW is riding the convergence of three powerful trends: the resurgence of live experiences post-pandemic, the rise of AI as a productivity multiplier, and the shift toward personalized, data-driven customer experiences. As brands increasingly rely on live events to build loyalty, drive revenue, and differentiate themselves, the demand for intelligent, unified event platforms is accelerating.
The timing is critical: event professionals are drowning in tool fragmentation and manual work, while guests expect seamless, personalized experiences akin to what they get in e-commerce or streaming. VOW sits at the intersection of these forces, offering a platform that not only improves efficiency but also unlocks new revenue and engagement opportunities. By unifying the live experience ecosystem around a single guest profile, VOW is positioned to become the foundational layer for the next generation of premium live experiences—much like Salesforce did for CRM or Figma did for design collaboration.
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VOW is poised to become the dominant operating system for the live experience economy. In the near term, expect deeper AI integration—predictive guest behavior modeling, automated stakeholder coordination, and dynamic pricing tied to guest profiles—as well as expansion into new verticals like luxury hospitality and large-scale festivals.
Longer term, VOW could evolve into a networked platform where guest preferences and behaviors across events create a valuable, portable identity layer, enabling even more personalization and cross-event monetization. As live experiences become more data-rich and AI-driven, VOW’s role as the central nervous system for events will only grow in importance.
Just as Shopify unified commerce and Salesforce unified sales, VOW is on a path to unify the fragmented world of live events—turning operational chaos into a seamless, intelligent, and highly profitable experience for organizers and guests alike.
Key people at Vow.
