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§ Private Profile · New York City, NY, USA
Vivrelle is a technology company.
Vivrelle operates a members-only club, offering access to a rotating collection of designer handbags, jewelry, and watches. Through a monthly subscription, members borrow luxury accessories and exchange them for new selections. This service provides a flexible path to high-end fashion, enabling individuals to experience diverse luxury items without the commitment of ownership.
Vivrelle was founded in September 2018 by Blake Geffen and Wayne Geffen. Their core insight stemmed from consumers desiring continuous access to diverse luxury accessories without the financial commitment of purchasing each item. The founders identified an opportunity to build a shared economy model for high-end fashion via an exclusive membership structure.
The company serves fashion-conscious individuals prioritizing variety, exclusivity, and sustainable consumption. Vivrelle appeals to those seeking to frequently rotate luxury items and stay current with trends. Its vision is to become a leading platform for accessible luxury, fundamentally changing how consumers engage with high-value fashion accessories through a shared access model.
Vivrelle has raised $123.0M across 3 funding rounds.
Vivrelle has raised $123.0M in total across 3 funding rounds.
Vivrelle is a members-only subscription service that provides access to luxury designer handbags, jewelry, watches, and diamonds through flexible monthly memberships starting at $45-$49.[1][2][3] It serves fashion-conscious consumers seeking attainable luxury without ownership, solving the problem of high upfront costs for premium accessories by allowing unlimited swaps and stylist support across four tiers.[2][3][4] With over 80 employees and headquartered in New York City, Vivrelle has built growth momentum through pop-up events, AI styling tools like Ella AI, showroom experiences, and partnerships with brands like REVOLVE and FWRD.[1][3][4]
Founded in 2018 and based at 228 Park Ave S in New York, NY, Vivrelle emerged as a innovative response to the luxury goods market, targeting the retail sector for high-end jewelry and accessories.[1][2] While specific founder details are not detailed in available sources, the company quickly scaled to 51-200 employees, establishing itself as a members-only club with a tech-enabled platform using tools like Criteo and Vercel Analytics for operations.[1][2] Early traction likely stemmed from its unique borrowing model, evolving into expanded offerings like NYC showrooms, pop-ups (e.g., SoHo with REVOLVE and FWRD), and bridal programs, humanizing luxury access for everyday occasions.[3][4]
Vivrelle rides the wave of the subscription economy and access-over-ownership trends in luxury retail, accelerated by e-commerce and AI personalization post-2018 founding.[2][3] Timing aligns with rising demand for sustainable, cost-effective fashion amid inflation and resale market growth, positioning it favorably against traditional ownership models.[1][4] It influences the ecosystem by blending tech (AI stylists, analytics) with physical touchpoints like showrooms and pop-ups, democratizing brands like Saint Laurent, Bottega Veneta, Dior, and Fendi for millennials and Gen Z.[3]
Vivrelle is poised for expansion with planned pop-ups and new showrooms beyond NYC, leveraging AI like Ella and partnerships to capture more of the $500B+ global luxury accessories market.[3][4] Trends like AI-driven personalization, experiential retail, and circular fashion will shape its path, potentially evolving into full resale/buy options or international scaling. As a tech-enabled disruptor in luxury rentals, its influence could grow by making high-end style ubiquitous, redefining consumer access much like streaming transformed media.
Vivrelle has raised $123.0M across 3 funding rounds. Most recently, it raised $62.0M Series C in June 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2025 | $62M Series C | Harry Hurst | Origin Ventures | Announced |
| Nov 1, 2022 | $35M Series B | Jodi Kessler | Ascension Ventures, Climate Capital, Comcast Ventures, CP Ventures, Endeavor8, Left Lane Capital, Newlin, Origin Ventures, OurCrowd, Gordon Segal, Grant Newlin, Paul Sims, Lily Collins, Morgan Stewart Mcgraw, Nina Dobrev, Chapford Capital Group, Plus Capital | Announced |
| Apr 1, 2021 | $26M Series A | Origin Ventures | Ascension Ventures, Climate Capital, Comcast Ventures, CP Ventures, Endeavor8, Left Lane Capital, Newlin, OurCrowd, Gordon Segal, Grant Newlin, Paul Sims, Chapford Capital Group | Announced |
Vivrelle has raised $123.0M in total across 3 funding rounds.
Vivrelle's investors include Harry Hurst, Origin Ventures, Jodi Kessler, Ascension Ventures, Climate Capital, Comcast Ventures, CP Ventures, Endeavor8, Left Lane Capital, Newlin, OurCrowd, Gordon Segal.