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Videobot has raised $5.3M across 2 funding rounds.
Videobot has raised $5.3M in total across 2 funding rounds.
Videobot has raised $5.3M across 2 funding rounds. Most recently, it raised $3.3M Other Equity in March 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 11, 2025 | $3.3M Venture Round | Volta Ventures | — | Announced |
| Aug 1, 2023 | $2M Seed | Superhero Capital | Acton Capital Partners, Fuse Venture Partners, Point Nine Capital, Project A Ventures, Spintop Ventures | Announced |
Videobot is a Finnish technology startup founded in 2022 that builds the world's first video experience (VX) platform, enabling businesses to create interactive, AI-driven video funnels for personalized customer journeys.[1][3][5] The no-code platform serves brands across industries like real estate, sports, and agencies—such as Strand Properties, Wolverhampton Wanderers F.C., and Veke—by solving the problem of passive video content through features like branching videos, navigation buttons, forms, calls-to-action, and built-in analytics that boost engagement, conversions (up to 5x higher), and lead generation.[1][2][3][5] With €5.5M in total funding, including a €2.8M seed round in 2025 from Volta Ventures, Expon Capital, and Superhero Capital, Videobot has expanded to over 20 countries, operating on a subscription model with SOC 2-certified security, GDPR compliance, and CRM integrations.[1][2][3][5]
Videobot was founded in 2022 in Turku, Finland, by Anssi Kiviranta and Matias Mäenpää, who recognized the shift toward video consumption—averaging 17 hours weekly per user—and the need for interactive elements beyond passive viewing.[1][3][6] The idea emerged from leveraging the brain's rapid visual processing (13 milliseconds) to create micro-interactions in videos for websites, apps, ads, and physical stores, revolutionizing customer experiences.[1][3] Early traction came via €2.2M in initial funding in August 2023, plus €500K from Business Finland's Young Innovative Company program, enabling product development and global expansion; a pivotal €2.8M seed round in 2025 fueled further scaling of its omnichannel VX platform.[1][3]
Videobot rides the explosive growth in video content consumption and AI personalization trends, where consumers favor immersive experiences over text-heavy sites, especially on social platforms.[1][3] Timing aligns with marketing automation's evolution—post-static video era—capitalizing on cognitive advantages of visuals for higher engagement amid rising ad fatigue and privacy regulations.[1][3] Market forces like omnichannel demands and data analytics favor its no-code VX, influencing the ecosystem by enabling enterprises to scale interactive videos, boost CX in competitive digital marketing/CRM spaces, and set standards for measurable, interactive UX.[2][3][5]
Videobot is poised to dominate interactive video UX with its €5.5M war chest funding platform maturation, team expansion (CEO Matias Mäenpää, COO Elia Elenius, CCO Jani Engberg, CTO Niklas Närhinen), and enterprise push across Europe.[3][6] Trends like AI video automation, short-form content dominance, and Web3/AR integrations will propel growth, potentially evolving it into a full CX suite influencing ad tech and e-commerce. As video reshapes digital journeys, Videobot's edge in conversions and accessibility positions it to redefine competitive brand experiences from the ground up.[1][3]
Videobot has raised $5.3M in total across 2 funding rounds.
Videobot's investors include Volta Ventures, Superhero Capital, Acton Capital Partners, Fuse Venture Partners, Point Nine Capital, Project A Ventures, Spintop Ventures.
