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§ Private Profile · 750 N San Vicente Blvd, West Hollywood, California 90069, United States
Versed is a technology company.
Versed develops and markets clean, solution-driven skincare and makeup products designed to be effective and gentle. The company utilizes a formula-first approach, prioritizing dermatologist-tested, vegan, and cruelty-free ingredients to create high-performing items safe for sensitive skin. Their offerings span daily essentials and targeted treatments, aiming to deliver visible results without compromising on clean beauty standards.
The company was founded in late 2018 by Katherine Power, a successful entrepreneur known for her work with Clique Brands. Power's insight was to create a community-powered "drugstore" skincare brand, making clean and effective beauty accessible to a broader consumer base. This vision emerged from recognizing a gap in the market for affordable yet high-quality products that adhered to stringent ingredient standards.
Versed serves a wide audience seeking reliable and consciously formulated beauty products. The company’s mission is to "Solve Your Skin™," focusing on empowering individuals to achieve skin they feel good in by offering skincare-led makeup and efficacious treatments. Versed aims to continually innovate, providing accessible solutions that prioritize both skin health and environmental responsibility for its growing consumer community.
Versed has raised $2.0M across 1 funding round.
Versed has raised $2.0M in total across 1 funding round.
Versed has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2023 | $2M Seed | Gradient | Bascom Ventures, Cedar Capital Group, Gradient Ventures, Hustle Fund, Longjump VC, Redpoint Ventures, Adam Wiggins, Andrej Henkler, Armando Biondi, Courtney Guertin, Joshua Schachter, Cherry Ventures | Announced |
Versed AI is an AI technology company that builds a platform using Natural Language Processing (NLP) and Machine Learning (ML) to map multi-tier supply chains, identify alternative suppliers, and provide actionable insights into sub-tier relationships.[1][2][3] It serves large enterprises facing supply chain disruptions by text-mining millions of news articles, business reports, and social media to reveal patterns, missing links, and risks, enabling better resilience, environmental, ethical performance, and decision-making.[1][2][3] The company solves critical problems like unforeseeable disruptions—exacerbated by events such as COVID, which cost firms 6-10% of annual revenue and affected 75% of surveyed companies—by offering tools like Company Console for supplier discovery and data exports integrable via API.[3] Backed by Y Combinator, Innovate UK, Founders Factory, University of Cambridge Enterprise, and BT, Versed AI has raised $1.7M in seed funding and demonstrates growth through competition wins and enterprise adoption.[1][2]
Versed AI emerged from academic research at the University of Cambridge, where co-founder and CTO Simon Baker, a Research Associate in the Language Technology Lab with a PhD in Computer Science and an Enterprise Fellow of the Royal Academy of Engineering, developed NLP and ML technology to extract entity relationships from text.[1][2] Alongside PhD student Pascal Wichmann, Baker's work evolved into supply chain mapping applications; the team won Cambridge Enterprise’s Postdoc Business Competition and Entrepreneurial Postdocs of Cambridge (EPoC) as Versed AI.[1] Co-founder and CEO Fenella Boyle brought 16 years of financial strategy experience from UBS, focusing on manufacturing, complemented by her MA, MBA (EMBA from London Business School), and CFA.[1][2] Spun out from Cambridge and backed early by Innovate UK, Founders Factory, and the Royal Academy of Engineering, the company transitioned from research to commercial tools amid rising supply chain vulnerabilities.[1][2]
(Note: Versed Technologies at versedtech.ai is a separate UX/UI design agency focused on AI solutions, not the supply chain AI firm described here.[4][5])
Versed AI rides the AI-driven supply chain resilience trend, capitalizing on post-COVID disruptions where 75% of firms faced issues, 44% lacked plans, and 3 in 4 organizations expect annual disruptions amid rising risk frequency and intensity.[3] Timing aligns with McKinsey and Economist reports urging significant changes—54% of executives agree—fueled by market forces like geopolitical tensions, climate risks, and ethical sourcing demands that expose multi-tier blind spots in global networks.[1][3] By automating visibility into sub-tiers via NLP/ML on unstructured data, it influences the ecosystem: enterprises gain alternatives to single suppliers, reducing 6-10% revenue losses and reputational harm, while accelerating AI adoption in operations beyond e-commerce giants.[3] As a Cambridge/Y Combinator alum, it exemplifies academic-to-enterprise tech transfer, empowering sectors like manufacturing to build antifragile chains.[1][2]
Versed AI is poised to expand its platform with more data sources, custom integrations, and risk prediction features, targeting deeper enterprise penetration amid persistent disruptions.[3] Trends like generative AI enhancements to NLP, regulatory pushes for supply chain transparency (e.g., EU sustainability reporting), and nearshoring will amplify demand, potentially scaling from seed-stage insights to multi-million ARR via global rollouts.[1][3] Its influence may evolve from niche innovator to category leader, as AI reshapes operations—watch for partnerships with ERP giants or IPO trajectory, building on its academic edge to outpace manual mapping rivals and fortify the next era of resilient supply chains.
Versed has raised $2.0M in total across 1 funding round.
Versed's investors include Gradient Ventures, Bascom Ventures, Cedar Capital Group, Hustle Fund, LongJump VC, Redpoint Ventures, Adam Wiggins, Andrej Henkler, Armando Biondi, Courtney Guertin, Joshua Schachter, Cherry Ventures.