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Key people at Veronorte.
Veronorte operates as a Latin American investment management firm, primarily functioning as a venture capital entity. The firm specializes in providing capital to early-stage and growth-phase companies across the Americas, with a notable emphasis on the information technology and SaaS sectors. They are committed to identifying and supporting promising teams who are developing impactful technologies.
The firm was established on May 24, 2012, by co-founders Camilo Botero and Felipe Valencia. Their collaboration was driven by an insight into the burgeoning potential within the technology ecosystem across Latin America, aiming to channel investment into enterprises poised for significant development and market penetration. Botero and Valencia leverage their collective experience to guide Veronorte's strategic investment decisions.
Veronorte serves a diverse base of investors while supplying crucial funding to innovative technology companies. The firm’s overarching vision is centered on transforming the economic landscape of Latin America through strategic investments, fostering a vibrant environment for technological advancement and business expansion across the region. Their efforts support the next generation of industry leaders.
Key people at Veronorte.
Veronorte is a Latin American venture capital firm based in Medellín, Colombia, specializing in early- and growth-stage investments across the Americas, with a strong emphasis on sustainability, social impact, and ecosystem-driven value creation.[2][3][4][5] Its mission centers on transforming Latin America by backing companies that address global challenges in sectors like healthcare, financial services, insurance, construction, mobility, infrastructure, energy, food, nutrition, e-commerce, AgriTech, HR tech, HealthTech, prop tech, clean tech, EdTech, and Fintech, while fostering partnerships with corporate investors such as Grupo SURA, Grupo Argos, and Grupo Nutresa.[3][4][5][8] Veronorte's investment philosophy is thesis-driven, focusing on market transformations and generating network effects through co-investments, regional insights, and strategic support to help portfolio companies expand in LatAm, ultimately driving ripple effects in regional economies.[4][5] In the startup ecosystem, it adds value via corporate venture capital programs, privileged access to startups, and alignment of stakeholders for mutual growth, with a track record including investments in Talkpush, Vecindario, Ritmo, Dimuto, Tennders, Acscendo, Justo, Pager, MoneyLion, Zendrive, and Trov.[3][5][9]
Veronorte was founded around 2015 (with some sources noting 2019 as a key operational start), emerging as a Medellín-based firm dedicated to sustainability-focused investments in Latin America.[5] Its backstory revolves around a commitment to shared futures, empowering individuals and communities through sustainable value from ecosystems, biodiversity, and wellbeing, as articulated in its vision of one species on one planet fostering positive interactions.[8] Key evolution includes developing an ecosystem strategy that aligns investors, co-investors, and corporate partners like major Colombian conglomerates to support portfolio growth, transitioning from general VC to a value-added model emphasizing regional penetration and transformative opportunities.[2][3][4] Pivotal moments include building a portfolio of impact-driven startups and gaining recognition among top LatAm enterprise software VCs, with active backing in seed to Series C stages.[3][5]
(Note: Vero Internet, a separate Brazilian telecom firm with 1.4M clients and FTTH infrastructure, shares naming similarity but operates distinctly in broadband services.[1])
Veronorte rides the wave of LatAm's startup boom, particularly in sustainability and tech-enabled solutions for emerging markets, where superior growth potential allows leapfrogging development amid urbanization, digital adoption, and ESG demands.[4][5][8] Timing is ideal as Colombia's VC scene matures post-2015, fueled by market forces like regional conglomerates seeking innovation (e.g., SURA, Argos) and global VCs eyeing underserved sectors such as AgriTech, Fintech, and clean tech.[2][3][5] It influences the ecosystem by bridging corporates with startups, fostering cross-border expansion, and amplifying impact in high-need areas like mobility and nutrition, thus accelerating LatAm's transformation toward sustainable, inclusive economies.[3][4][9]
Veronorte is poised to deepen its ecosystem play, scaling investments in sustainability and enterprise software as LatAm's middle class expands and climate/tech convergence intensifies.[4][5][8] Trends like AI-driven HR tools (e.g., Acsendo) and energy optimization will shape its portfolio, with potential for more Series B/C deals alongside global partners.[3][9] Its influence may evolve into a regional powerhouse, driving #SharedFuture outcomes by empowering more startups to capture LatAm value, solidifying its role in transforming the continent through purposeful capital.[2][4][8]
Veronorte has 2 tracked investments across 2 companies. The latest tracked deal is $25.0M Series B in Jumbotail in January 2021.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jan 1, 2021 | Jumbotail | $25.0M Series B | VII Ventures | EQT Ventures, HV Capital, JAN Deepen, Discovery Ventures, Jumbofund, Klinkert Investment Trust, Sameer Brij Verma, Nutresa, Peter Crosby Trust |
| Sep 1, 2018 | Slice Labs | $20.0M Series A | The Co Operators | Aleph VC, Anthemis Group, Munich RE / HSB Ventures, OAK HC/FT, Thompson Hutton, LLC, Marc Benioff, Sean Park, Horizons Ventures, JetBlue Technology Ventures, Munich RE Ventures, Sompo Holdings, XL Innovate |
