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Veritree provides a technology platform enabling businesses to engage in verified reforestation and ecosystem restoration. The company focuses on ensuring transparency and traceability for tree planting initiatives, leveraging technological solutions to track the impact of environmental projects. Its core offering allows corporate partners to confidently invest in nature-based solutions, contributing to sustainability objectives with reliable, auditable data.
The company emerged from the insights of Derrick Emsley, who serves as CEO and co-founder, alongside his brother Kalen Emsley. Their journey in environmental stewardship began earlier, including co-founding tentree in 2012, which also emphasized an Earth-first approach. Veritree was established with the understanding that scaling restorative actions required a robust system for trust and transparency, a direct evolution of their previous endeavors to make ecological impact measurable.
Businesses seeking to fulfill their environmental commitments constitute Veritree's primary clientele. The company’s mission is to simplify planetary restoration by building trust through technology, facilitating actionable steps for businesses. Its overarching vision aims to make the process of saving the planet both straightforward and dependable, fostering greater investment in natural capital and ensuring the efficacy of conservation efforts globally.
veritree has raised $7.0M across 1 funding round.
veritree has raised $7.0M in total across 1 funding round.
Veritree is a Vancouver-based climate tech startup launched in 2021 that builds an integrated planting management platform for verifying and measuring the impact of global reforestation and restoration projects.[1][2] It serves businesses, planting organizations, and consumers aiming to achieve sustainability goals by enabling verified tree planting, ecosystem restoration, and carbon sequestration, with a mission to plant 1 billion verified trees by 2030.[2][7] The platform solves the problem of unverified or ineffective reforestation efforts by combining ground-level data collection, satellite monitoring, and blockchain for traceability, providing real-time dashboards, impact reports, and marketable content to demonstrate tangible outcomes like hectares restored and species identified.[4][5][6][7] Veritree has gained traction through partnerships, including flagship projects like the Great Bear Forest Carbon Project, and delivers growth momentum via scalable tech that optimizes planting efficiency and supports corporate CSR initiatives.[3][5][7]
Veritree emerged from tentree, a sustainable apparel company that plants ten trees per clothing item sold, as a dedicated technology solution to enhance their reforestation verification needs.[2][8] Launched in 2021 as an award-winning climate tech startup in Vancouver, it addressed gaps in traditional tree-planting by integrating advanced monitoring from the outset.[2] The idea crystallized through collaborations with planting partners who needed better resource planning, leading to innovations like Smart Forest Design—a grid-based system using geospatial data for optimized planting.[3] Early traction came from on-the-ground validation with partners, real-time data uploads, and blockchain traceability, humanizing the effort through stories like Samba Ngar, a lead farmer supporting her family via verified projects.[3][6][7]
Veritree stands out in the reforestation tech space through these key features:
Veritree rides the nature-based solutions trend in climate tech, where verified carbon sequestration and biodiversity restoration are critical for corporate net-zero goals amid rising ESG demands.[2][7] Its timing aligns with global initiatives like Initiative 20x20 and mounting scrutiny on greenwashing, as unverified offsets face regulatory pressure—making ground-up, blockchain-verified data a market differentiator.[5][8] Favorable forces include advancing satellite tech, AI for geospatial analysis, and consumer demand for transparent sustainability, positioning Veritree to influence the ecosystem by setting standards for "Smart Forests" and enabling scalable reforestation that boosts habitats, wildlife, and community livelihoods.[3][4][7]
Veritree is poised to expand its platform toward fully autonomous Smart Forest Design and deeper integrations with corporate emissions-matching programs, potentially accelerating toward its 1 billion-tree goal through more flagship projects and API-driven scalability.[3][7] Trends like AI-enhanced remote sensing, blockchain regulations, and biodiversity credits will shape its path, amplifying influence as restoration tech becomes essential for climate resilience. As a tentree spin-off turned standalone force, Veritree exemplifies how targeted climate tech verifies planetary impact at scale, transforming reforestation from promise to proof.[2][8]
veritree has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $7M Series A | Pender Ventures | Northside Ventures, Isaac Souweine, Diagram Ventures, Garage Capital | Announced |
veritree has raised $7.0M in total across 1 funding round.
veritree's investors include Isaac Souweine, Northside Ventures, Diagram Ventures, Garage Capital.
