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§ Private Profile · 115 West 30th Street, NY, USA
Vendelux is a technology company.
Vendelux provides an AI-native event intelligence platform, transforming in-person events into a measurable growth channel. Its core product leverages artificial intelligence and a vast global B2B event dataset. This technology empowers marketers and organizers to strategically identify, attend, and sponsor events, offering data-driven ROI insights to optimize investments and generate pipeline.
Alex Reynolds, CEO, and Stefan Deeran, COO, co-founded Vendelux. Their shared experience building a business unit at Shutterstock highlighted a critical gap in event intelligence. This insight drove them to create a platform enabling businesses to accurately measure and maximize event participation, leveraging their professional backgrounds.
The platform serves event marketers and organizers enhancing in-person engagement. Vendelux envisions redefining real-world marketing for the AI age. The company strives to be the essential operating system for event intelligence, enabling users to make informed decisions for business growth and fostering deeper professional connections.
Vendelux has raised $16.0M across 2 funding rounds.
Vendelux has raised $16.0M in total across 2 funding rounds.
Vendelux is a technology company that offers an AI-powered event intelligence platform designed primarily for event marketers and organizers. Its platform aggregates data from over 160,000 global B2B events to provide real-time attendee insights, enabling businesses to identify and connect with ideal prospects before events begin. By combining proprietary attendee data with human-led, personalized outreach, Vendelux helps companies pre-book qualified meetings, optimize event marketing budgets, and drive measurable revenue growth from in-person events. Its customers include enterprise clients such as PayPal, MongoDB, Calendly, and T-Mobile, reflecting strong growth momentum since its founding in 2021[1][2][4].
Vendelux was founded in 2021 in New York City by Alex Reynolds and Stefan Deeran, both of whom bring experience in event marketing and technology. The idea emerged from the challenge event marketers face in measuring and maximizing the impact of in-person events, which are often difficult to quantify in terms of ROI. Early traction came from developing a platform that not only provides data-driven event insights but also integrates human-led outreach to secure meetings ahead of events, a key differentiator that helped the company gain enterprise customers quickly[1][2][5].
Vendelux operates at the intersection of AI, big data, and event marketing—a sector undergoing digital transformation as companies seek to justify and optimize in-person event spend post-pandemic. The platform rides the trend of data-driven marketing and revenue operations, where measurable impact and pipeline generation from events are increasingly critical. Market forces such as the resurgence of live events, the complexity of event ecosystems, and the demand for integrated marketing-sales alignment work in Vendelux’s favor. By providing actionable intelligence and automating outreach, Vendelux influences the broader ecosystem by elevating event marketing from a cost center to a revenue driver[2][4].
Looking ahead, Vendelux is poised to expand its enterprise footprint and deepen AI capabilities to further automate and personalize event outreach. Trends such as hybrid and virtual events, increased reliance on AI for marketing insights, and the growing emphasis on revenue attribution will shape its journey. As the event marketing landscape evolves, Vendelux’s ability to integrate data, human touch, and automation positions it to become a central platform for companies aiming to scale event-driven growth. Its influence is likely to grow as it helps redefine how businesses measure and maximize the value of in-person engagement[2][4][5].
Vendelux has raised $16.0M in total across 2 funding rounds.
Vendelux's investors include FirstMark Capital, Alumni Ventures, byFounders, Matrix Partners India, Jonathan Golden, NFX, Oak HC/FT, Pareto Holdings, Picus Capital, Pillar VC, PS Investments, Team8.
Vendelux has raised $16.0M across 2 funding rounds. Most recently, it raised $14.0M Series A in November 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2023 | $14M Series A | FirstMark Capital | Alumni Ventures, ByFounders, Matrix Partners India, Jonathan Golden, NFX, OAK HC/FT, Pareto Holdings, Picus Capital, Pillar VC, PS Investments, Team8, Tenacity Venture Capital, Viola Ventures, Chris Murphy, Alexander Theuma, JAY Weintraub, Jonathan Weiner, Michael Madden, Ryan Ackell, Cervin Ventures | Announced |
| Jan 1, 2022 | $2M Seed | Tenacity Venture Capital | Pareto Holdings, Samaipata, UpHonest Capital, David Lieb, AVI Muchnick, Shafqat Islam, Earl Grey Capital | Announced |